3 Media Web
Digital Experience Optimization for Mid-Sized Companies

An attractive webpage isn’t enough. Brands now need to focus on digital experience optimization, which involves the prioritization of content, performance, ease of use, and customer touch points throughout their journey.

Companies require the right marketing strategies to attract the right audiences and convert them to leads. But often, organizations hire agencies that specialize in web design, or digital marketing, or experience optimization – working in silos without a cohesive, prioritized multi-channel strategy. Even for mid-sized companies, small marketing teams and limited resources make it difficult to devise the right strategies.

How can businesses effectively integrate web design, development, and digital marketing to remove silos and be more effective? Enter 3 Media Web.

This Massachusetts-based website design and digital marketing agency offers holistic solutions for designing, developing, and promoting WordPress websites for mid and large B2B organizations. They approach each project as a total DXO, or digital experience optimization project, integrating the individual components of web design, development, and digital marketing into a single system.

“We are not only designing an appealing webpage that will drive audiences, but also providing a good user experience to ultimately convert them into a lead or customer,” mentions Marc Avila, founder & “Chief Helper” of 3 Media Web.

The company leverages data-driven techniques to create unified digital marketing and website strategies to grow their clients’ brands. Their team of digital strategists, marketing experts, paid media managers, designers, and developers, helps clients to “innovate, build, and grow”.

At the end of the day, all of your website, marketing, sales and business ops have to work together in a way that complements each other. That's digital experience optimization

In each of its projects, the team at 3 Media Web analyzes the client’s end goals, and devises a strategy aligned with their priorities and budget.Key to this are well defined goals and priorities, especially the metrics or KPIs (key performance indicators) to be achieved. This approach allows clients to succeed within their budget constraints. In addition to this, 3 Media Web focuses intensely on client feedback, which has helped them transform their methodologies and offerings to better meet customer needs.

As an example, Avila highlights the company’s work with a prominent multinational energy company. This client lacked an integrated platform that would let them fully leverage their data – a need that became more intense as the company grew through acquisition. To ease the situation, one of the foremost things that 3 Media Web did was to figure out their long-term vision with regard to the acquisitions and evaluate their plan for creating the desired customer experience. The team consolidated some of the client’s sites and built backend systems to enable data to flow from the internal tools to the public-facing sites. 3 Media Web continues to work with this client today to further enhance their strategies on the digital side and create unified user experience across multiple devices.

With a positive stance towards the future, 3 Media Web is looking forward to expanding its team and enhancing its processes to maintain robust relationships with clients. They are working to apply digital experience optimization not just to marketing, but to clients’ sales processes, CRM systems, and customer experiences.

“Growth is definitely something that we are expecting and looking forward to,” says Avila. “But it's also a matter of how we can further combine and cross-pollinate this digital experience optimization for our clients. We're just at the start of that journey. And, we're always trying to figure out how to do it better and better.”

In a nutshell, 3 Media Web builds innovative and engaging digital experiences and devises marketing strategies for its clients to build loyal customer bases.