Trevelino/Keller
Rethinking Marketing
Dean Trevelino, Co-Founder and Genna Keller, Co-FounderFounded in 2003, Trevelino/Keller is a 360 reputation marketing firm working with companies ready to launch, scale, exit, lead or further dominate their respective markets. The Atlanta-based firm leans into public relations, integrated marketing, and creative services to develop measurable programming across B2B and B2C in industries including technology, healthcare, financial services, franchising, environment, government, food & beverage, and lifestyle.
“We have to take a step back and think about a company’s entire ecosystem, as it exists today and as it can potentially scale in the future, across its industry associations, city and civic alignments, business partnerships, media and influencers, talent, customers and prospects, says Dean Trevelino, cofounder of Trevelino/Keller. “That’s where 360 reputation marketing realizes its greatest potential. When you are dealing with different channels and audiences, it cannot be one size fits all.”
Launched at the tail-end of the dot.com crash, Trevelino/ Keller initially focused on the public relations space before naturally expanding into the 360 capabilities. Today the company’s typical client engagement model starts with ‘discovery’, wherein the client and industry is researched during the ‘courting’ phase to get smart about the business and its potential needs.
As we think about 2022 and the immediate years to follow, we are always evolving our approach, services and techstack. However, fundamentally, we believe we are well-positioned in terms of digital marketing, content marketing, and traditional marketing and their relationship to our core public relations offerings
Once on board, the agency moves into the ‘immersion’ process, a deeper dive into the products and services, competitive set, marketing roadmap, existing ecosystem, and ultimately, client objectives. All the information gathered is then put to use for the campaign ‘building’ that is customized for each client, letting them go through a metamorphosis or new positioning. What follows is the creative side of the brand-building campaign by Groovy Studios, Trevelino/Keller’s creative brand, delivering brand identity, graphic design, web services, and dynamic content.
Trevelino/Keller’s successful client partnerships best exemplify the company’s efficient client onboarding processes. An international brand was making attempts to franchise in the US, targeting very specific demographics based on their success internationally. And they realized that the demographics in the US were not resonating with their concepts; they reached out to us for a 360 approach. As it was during the pandemic, it was less noisy in the franchise markets and a potentially great time to get small retail space in cities. There was also an uptick in entrepreneurial interest, with the workforce not wanting to go back to work in a traditional environment. “Seeing these as opportunities, we ran a series of campaigns leveraging some of the successful PR carrying those messages and generating content from credible third parties. We then leaned on digital marketing to push it out there through LinkedIn campaigns, display, content marketing, resulting in a 300 percent plus uptick on lead generation than the previous year,” acknowledges Trevelino.
With a comprehensive marketing solution at hand, Trevelino/ Keller hopes to continue refining its current services, practice areas, products, and people. “As we think about 2022 and the immediate years to follow, we are always evolving our approach, services and techstack. However, fundamentally, we believe we are well-positioned in terms of digital marketing, content marketing, and traditional marketing and their relationship to our core public relations offerings,” adds Genna Keller, co-founder, Trevelino/Keller.
Trevelino/Keller News
Boost Medical Group Selects Trevelino/Keller to Launch and Scale New Brand
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Company
Trevelino/Keller
Management
Dean Trevelino, Co-Founder and Genna Keller, Co-Founder
Description
Trevelino/Keller is a 360 reputation marketing firm. It works with companies ready to launch, scale, exit, lead or further dominate their respective markets. The Atlanta-based firm leans into public relations, integrated marketing, and creative services to develop measurable programming across B2B and B2C in industries including technology, healthcare, financial services, franchising, environment, government, food & beverage, and lifestyle. Launched at the tail-end of the dot.com crash, Trevelino/Keller initially focused on the public relations space before naturally expanding into the 360 capabilities
announced a new partnership with Boost Medical Group, the industry’s first end-to-end diagnostic and case management solution designed to revolutionize the personal injury space. Trevelino/Keller will support Boost Medical Group with a 360-degree growth marketing and PR approach, encompassing branding, website development, lead generation and earned media.
Traditionally, if someone withstands an injury, the options for diagnosis and treatment hinge upon a CT or MRI scan. However, those methods alone aren’t enough to effectively quantify someone’s injuries or paint a holistic picture in court. Boost Medical Group aims to disrupt this outdated standard with a quantifiable solution that provides empirical data to attorneys and their clients – helping demonstrate the extent and impact of an injury and successfully expedite and resolve cases in less time.
“Our goal at Boost Medical is to provide attorneys and their clients with a complete and efficient solution that can make a difference for case outcomes,” stated Bob Hopta, managing partner at Boost Medical Group. “As a newly launched brand in the space, we see a lot of growth potential and the opportunity to infiltrate an industry historically lacking in the technology innovation we bring to the table. We know Trevelino/Keller will be a critical partner in helping us achieve these growth goals.”
Boost Medical Group’s highly validated methodology includes proprietary technology with 8 FDA clearances, more than a dozen peer-reviewed clinical publications and thousands of subject evaluations. Its six-step process encompasses screening and intake, referrals, diagnostics, impairment rating assignment, demand creation and case management.
“Boost Medical Group is aiming to solve a problem that no other has tried – or been successful – tackling,” noted Dean Trevelino, principal at Trevelino/Keller. “This bold, innovative thinking aligns well with our agency, as we regularly partner with clients blazing their own path in the industries they serve. We look forward to supporting Boost Medical in what’s ahead, as they’re poised to disrupt the personal injury space.”
Trevelino/Keller brings nearly 20 years of brand reputation, media strategy, digital expertise and creative services to its partnership with Boost Medical Group. According to the latest O’Dwyer’s PR Rankings, the firm ranks "2 in Technology, "1 in Healthcare, and "2 in Professional Services in Atlanta.