White Peak
Digital Marketing Made Simple, Transparent and Holistic

In 2016, Tim Woda decided to start White Peak, a fullservice digital marketing agency. Over the previous 18 years, Tim had been involved in four successful start-ups, helping to rack up over 800 million customers for those businesses and contributing to three successful exits.

Widely recognized among his circles as a successful growth-oriented entrepreneur, Tim felt that recently funded start-ups and businesses with less than $10 million a year in revenue could benefit from his experience. It isn't uncommon for these ventures to have a great product or service offering, but they lack the digital marketing expertise to reach their full potential.

"By pairing my previous entrepreneurial experiences with a handpicked team of senior marketers, developers, and growth-hackers who themselves had run their own ventures, I knew we could build a unique marketing agency," says Woda, CEO, White Peak. The Reno-based company provides all the traditional services associated with digital marketing, with particular emphasis on website design & development and search engine optimization (SEO).

As an entrepreneur himself, Woda understands how important it is to create points of differentiation for White Peak's clients.

In a world where anyone can design a great-looking website, White Peak emphasizes the technology that powers their clients' beautiful websites. By building ridiculously fast and top-notch websites in terms of usability, their clients enjoy higher conversion rates, more customers, and fast revenue growth. Somehow their sites are also easy and inexpensive to maintain — a critical secret to success Woda learned while growing his ventures before starting White Peak.

"A lot of marketers forget that what makes a Ferrari so amazing isn't just the eye-popping design — it's what you find under the hood. This totally applies to a company website. That's an area where White Peak shines because of our emphasis on client website performance," says Woda.

That's not all! White Peak has doubled down on search engines as a growth channel for their clients, while other agencies have turned their attention to social media and elsewhere. Considering Google's emphasis in recent years on website speed, usability, conversion rates, and the quality of the code powering a site, this makes sense.

"If you don't have a strong SEO campaign, you're missing an amazing opportunity. Google processes almost 60 million search inquiries every month in the U.S. alone!" adds Woda. "At White Peak, we use our own proprietary algorithms to develop a unique plan for every one of our clients' keywords. Our objective is always to be working on the next most impactful activity to drive rankings. We're not executing cookie-cutter campaigns from one client to the next. In fact, we don't employ the same strategy from one keyword to the next."

Woda shared a notable success story that traces the digital marketing journey of one of his most cherished customers, BabyQuip, a baby equipment rental service company. They ranked on Google's page one for less than 300 search terms before working with White Peak. Today, BabyQuip ranks on page one for more than 2,000 search terms and climbing. "BabyQuip is a great example of what's possible when a client takes full advantage of our SEO experience. They're now dominating their industry." prides Woda. One of the results of BabyQuip's recent performance improvements is that they were selected to appear on ABC's hit TV show, Shark Tank.

With such numerous appreciable customer stories in its pocket, White Peak is looking forward to enhancing its competitiveness to better cater to clients. The company's proactive approach towards keeping up with Google's changing algorithms allows them to provide robust digital marketing solutions to client companies for the latter's success. "Our company is not keen on changing its stripes anytime soon. We believe in being good at what we do and constantly getting better. This is how we ensure our clients' success," concludes Woda.