Word on the Block
The Power of Hybrid Influencer Marketing

Finding the right balance of technology and personalized brand strategy in influencer marketing can feel like an impossible quest. Traditional marketing agencies offer hands-on service but are limited by their creator networks and large fees, while SaaS platforms offer access to creators but require brands to meticulously manage the entire process from influencer discovery to campaign execution. Word on the Block changes that with its groundbreaking platform, combining creator reach and scalable campaign management with the white-glove service of a full-service marketing agency. This approach eliminates the common trade-offs between comprehensive support and unlimited creator access, offering brands the best of both worlds in influencer marketing.

“We become an extension of your brand’s team, handling all the gritty and tedious details of influencer marketing work, while giving the brand ultimate control over the pieces that matter. It’s like having an in-house team without the need to hire internally. We have dedicated teams specializing in each part of the process, offering expertise, efficiency and transparency that’s hard to find in the market, especially at our prices” says Charlie Erlikh, co-founder.

The platform’s versatility, from boosting brand awareness to navigating complex legal regulations, is proven across diverse industries. While focused on the U.S. market, the company serves brands from health and beauty, to legal services and sports betting platforms. Its adaptable solutions address the distinct needs of each brand, ensuring they find the right influencers and maximize campaign ROI.

Word on the Block’s solutions are not confined to the standard social media platforms like YouTube, Instagram, TikTok and Facebook. The platform recognizes the distinct power of Twitch, a streaming media platform with massive audience potential. To harness this opportunity, the company has developed specialized Twitch tools that drive high levels of engagement and brand visibility. These include interactive banners with eye-catching visuals, a customizable chatbot that seamlessly integrates brand messaging into the stream and innovative ‘custom actions’ where viewers actively participate in the stream by typing specific branded keywords that trigger on-screen events. The gamified approach—easily installed with a simple copy-and-paste— fosters excitement and builds strong brand associations, demonstrating the company’s ability to tailor solutions for diverse platforms.

A typical engagement begins with a deep dive into the brand’s unique story, goals and target audience. Word on the Block then taps into its network of vetted and enthusiastic influencers, backed by powerful internal tools and specialized teams, to handpick collaborators who are the perfect match for the campaign, saving brands countless hours of tedious searching and vetting. With a transparent pricing structure that aligns its incentives with that of the brand’s, Word on the Block is able to guarantee brands the lowest available creator pricing, on average 30% below what brands achieve directly with creators.

Brands receive a curated shortlist of influencers eager to collaborate, complete with personalized pitch proposals. Once the ideal influencers are selected, Word on the Block manages negotiations, contracts and distribution of creative briefs, links and custom instructions. The company acts as the manager of the entire process, from campaign launch to content review, ensuring the brand’s message shines while maintaining the highest safety standards. Real-time performance dashboards provide valuable insights without the need for manual tracking.

To illustrate the power of these solutions, after improving CPA by over five times on YouTube with Word on the Block, a multi-billion dollar brand sought to further expand their reach on Twitch. The brand partnered with Word on the Block to create a unique, engaging campaign tailored to the platform. Leveraging its deep understanding of Twitch’s audience and dynamics, the strategy employed interactive banners, a seamless chatbot strategically injecting brand messaging and custom actions to drive audience interaction. This multi-pronged approach ignited excitement and built an exceptionally strong brand association.

We become an extension of your brand, handling all the influencer marketing details— it’s like having an in-house team without the need to hire internally. We have dedicated teams specializing in each part of the process, offering expertise, efficiency and transparency that’s hard to find in the market, especially at our prices

The results were astounding. The campaign shattered all previous engagement records for the streamer and the brand, with over 70 percent of stream viewers engaging at least once in the chat, clearly demonstrating the power of reaching a new audience through the platform. Both the streamer and viewers were thrilled, with the streamer calling it, ‘the best Twitch stream I’ve ever done.’

The success of this campaign underscores Word on the Block’s ability to use cutting-edge tools that simplify engagement for streamers and brands alike. With a focus on client dialog and a commitment to adapting to their needs, Word on the Block continuously improves its offerings. This dedication to refinement empowers brands to effortlessly scale and control campaigns while its expanding creator network fosters diverse collaborations for everyone.

Word on the Block is more than a platform; it has become a community where innovation meets influence, helping brands create, connect and conquer remarkable marketing achievements together.