Wider Planet
Unlocking the Gates to Optimal Brand-Consumer Engagement

Advertising is an art that has been used over the ages to reach out and draw in the masses to engage in business with retailers and enterprises. From sending out messengers to radio jingles, and print-ads to the audiovisual realm, these innovative and creative portrayals of products and services have come a long way to deliver the right source of enlightenment to end-consumers. With time, however, the marketing and advertising sector has also changed along with technological advancements, and newer avenues have been opened to cater to a more modern audience. For companies, the challenge is to find the right type of media to best showcase their offering to a target market and the correct digital partner that can make the dream a reality.

One company that is leading the way on the advertising front is Wider Planet, a target advertising services provider that offers every type of enterprise or industry an entry point that delves into the vivid imaginations of their end consumers. In the present-day context, as brand reach is based on relevance to a subject or person, Wider Planet uses a wide array of AI-based big data analytics to capture the interests of digital users and suggest the best approach for brands to deliver optimal ad content that is based on the preferences of an individual. With the reputation as a top advertising technology partner, Wider Planet allows for their clients to connect with customers in real-time and raise the efficiency of marketing by production and consumption of highly relevant content. The approach resonates throughout the operational workflow of a business and enables profits for all stakeholders such as advertisers, users, and publishers.

Finding the Right Consumer Targets

TargetingGates, Wider Planet’s trademarked and flagship target advertising platform, is designed along with a unique proprietary AI algorithm that empowers companies to create the right strategies in connecting their brand vision campaigns with target customers. The results of the consumer base data analytics reveal the most efficient strategy to deploy to realize specific marketing goals. With a better understanding of the audience, advertisers can improve their market reach through active participation in core marketing procedures empowered by the inert value to attract new customers as well as communicate with current users in continuing to interact with a brand.

To enable clients to find a new audience for their products, Wider Planet has a User Targeting service that is designed to display ads based on non-person identified information. Hinging on the idea of data privacy, Wider Planet enables advertisers to deliver ads when related search keywords match those stored in a database. For small and medium companies, Wider Planet’s service permits them to run user target campaigns that are backed by dominant statistics of visit histories of countless users that are categorized by keyword mapping techniques. In addition, this type of delivery ensures that companies. maximize the effectiveness of their brand campaigns by showcasing products to interested persons only. The User Targeting service also allows for highly customized advertisement management as professional editors can further insert or delete keywords by different groups of end-consumers.

As loyalists tend to revisit their favorite brand sites, Wider Planet helps clients connect with those who had visited a page before and opened any direct marketing messages or mobile applications. With the ability to engage these types of consumers, advertisers can select the most profitable campaigns to connect and convert a view to a purchase.

Advertisements for Every Type of Business

As every business is different and caters to separate audiences, a similar approach to advertising might not work as intended, and Wider Planet to address this situation aids in the creation of multiple ad types—display, premium, and mobile. Working alongside the largest network of online publishers in Korea, Wider Planet increases the marketing performance of its clients by encapsulating world-class targeting and recommendation algorithms to deliver the most relevant content to an end-consumer.

Healthcare marketers will pay more attention to leverage primarily omnichannel to serve best end-toend experience to their patients by including new channel like mobile app and social networking services (SNS)

With the growth of the internet in everyday human practices, the web has become one of the best avenues for ad presentation, and banner advertisements created in association with Wider Planet can be seen on almost every frequently visited websites in Korea and Southeast Asia. For the first iteration, Wider Planet applies its clients’ products to various templates and animations to deploy a hands-on mini view of their goods to a target audience. Clients can choose between three options that are dynamic banner, static banner, and static banner animation. While static, just like its name, is a stand-still feature of a product or service, clients that want a better experience delivery can choose to utilize various preproduced static image animation effects.

As many of the current consumers prefer a mobile device delivery plan, Wider Planet has support for mobile and thirdparty tracking solutions and publishing filtering during ad campaigns. The service allows companies to stay within the rules and regulations of data privacy through strict control of quality and engagement while engaging with consumers through their personal handheld devices. Clients can use Wider Planet’s experience and expertise that spurns from its multiple connections with some of the world’s largest search engine platform companies in wooing clients with the perfect keywords to push advertising through mobile applications. Returning and loyal customers can also experience better and quick communication, further improving their connections with the brand in terms of purchases.

Partnering with some of the best advertisement publishers, Wider Planet can also assist large companies in creating new streams of revenue by delivery of premium content to raise awareness of existing brands or launch and promote new brands and products. With a heightened reach rate in a short time span, Wider Planet is quickly climbing the ranks as one of the best ad tech services and solution providers and will continue to pursue new collaborations with the best and major publishers in and around Korea as well as its surrounding geographical regions.