Vesta
Helping Brands Build and Empower Online Communities
Susan Frech, CEO“Everyone has an audience, but it is loosely connected. Vesta’s community-building platform allows marketers to seamlessly and easily bring all of their audiences together and build engagement, advocacy and loyalty by delivering personalized experiences in a way that is smart, effective, and scalable,” explains Susan Frech, CEO of Vesta.
Vesta is the leading engagement and loyalty software company that helps marketers build and manage online brand communities. The company’s intuitive SaaS platform captures zero-party consumer data to deliver personalized experiences at scale, transforming consumers into brand advocates and delivering lasting loyalty. The proprietary software powers Vesta’s three marketing solutions: Vesta Communities, Vesta Peer Influencers, and Vesta Insights.
Vesta empowers marketers to collect the full “depth and breadth” of actionable data and feedback from consumers and discover insights to make business decisions fast. Based on responses to customer surveys and feedback, the platform’s progressive profiles allow marketers to segment community members to deliver highly personalized communication and experiences. Vesta’s ability to capture valuable first- and zero-party data and to drive product innovation and deliver competitive intel through surveys, provides a critical competitive edge to its clients.
“Consumers are looking for increased personalization. If a consumer doesn’t have kids, and a brand keeps pushing content for parents, it can harm the consumer’s connection to the brand,” Frech explains.
The feature-loaded Vesta online community software allows marketers to offer over 30 engaging experiences to their consumers, targeting discussion forums, conducting surveys and polls, executing product sampling, driving ratings and reviews, inspiring authentic brand advocacy, and creating interactive activities that drive B2C e-commerce. The platform integrates across the entire MarTech stack. Including CRMs, social listening and analytics, email and retail reviews. These integration capabilities help marketers connect their efforts to drive omnichannel personalization.
Our platform captures member feedback and uses it to create highly targeted content. The more members interact on the platform, the more marketers can personalize the user experience
While talking about how Vesta has helped hundreds of brands engage and activate millions of consumers, Susan highlighted one of the platform’s clients Veggies Made Great. Veggies Made Great recognized the power of brand communities and wanted to create their own online community. But without the right tools and the expertise, they were struggling to effectively manage community operations and maximize its potential for social advocacy, shopper marketing, and driving foot traffic. Through Vesta’s platform, Veggies Made Great created an online community of their fans—”Veg Heads”—to connect with like-minded consumers and the brand. This has enabled them to collect zero-party data to deliver personalized engagement, ensure new product launch success, and support their expanding retail distribution. For their community’s “Plant a Coupon” campaign, members were encouraged to stick coupons on Veggies Made Great products at their local grocery stores and talk to interested customers in person and online. In return, they were given coupons for products they already love. The involvement not only created an opportunity for members to interact, but it also created new fans of the product. As a result, the online community has helped Veggies Made Great drive a 20% increase in sales since its launch.
Vesta’s technology is purpose-built and the team continues to evolve its functionality as new trends emerge, recently adding new communication channels and capabilities to the platform including TikTok sharing, SMS notifications, and Member to Member chat and video chats. Enhancements to integrate with loyalty and rewards programs, and to open its API to expand its integration capabilities are in the works. Enabling marketers to connect all of their data will provide them with the ability to personalize across channels, uncover predictive insights, and drive lasting emotional loyalty that will help future proof their business for whatever comes next.
Vesta News
TINT Announces Acquisition of Vesta, Online Brand Community Platform
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Company
Vesta
Management
Susan Frech, CEO
Description
Vesta’s engagement and loyalty software helps companies build and manage digital brand-owned communities, delivering predictive insights, transforming customers into lasting brand advocates, and driving long-term loyalty. The company’s intuitive SaaS platform captures zero-party consumer data to deliver personalized experiences at scale, transforming consumers into brand advocates and delivering lasting loyalty. The proprietary software powers Vesta’s three marketing solutions: Vesta Communities, Vesta Peer Influencers, and Vesta Insights. Vesta empowers marketers to collect the full “depth and breadth” of actionable data and feedback from consumers and discover insights to make business decisions fast.. Based on responses to customer surveys and feedback, the platform’s progressive profiles allow marketers to segment community members to deliver highly personalized communication and experiences. Vesta’s ability to capture valuable first- and zero-party data and to drive product innovation and deliver competitive intel through surveys, provides a critical competitive edge to its clients
Acquiring Vesta is TINT's latest step in empowering marketers to build and harness the power of their audience, enabling brands to own and cultivate communities that foster deeper relationships with their consumers and creators to secure always-on advocacy, engagement, emotional loyalty, and increased sales.
TINT is the leader in social content, helping brands discover, use, and scale the best UGC, creator, and influencer content. TINT works with thousands of top brands like Nestle, Canon, and Accor to humanize their marketing to build trust and increase conversions through content, social commerce, and along every step of the customer journey.
Vesta powers thriving community destinations for enterprise and emerging brands to mobilize advocates, elevate consumer experience and sales, and deliver insights. Adding Vesta's platform and expertise expands TINT's position as the leading source for community content and perspective.
"Vesta shares our belief in the power of authentic consumer voices and content to build trust in brands," says Sameer Kamat, CEO, TINT. "Together, we empower brands to own every stage of the consumer journey, engaging fans and nurturing relationships to create lasting brand evangelists and bottom line impact."
In their 2023 Big Online Brand Community Study, Vesta found that a brand community inspires advocacy for 74% of consumers. While TINT's State of Social and User-Generated Content 2023 research reveals that consumers trust authentic content from customers and community members more than any other type of content.
"We are excited to join TINT in inspiring and amplifying the voices of consumers. By embracing Community Powered Marketing, brands can have direct, emotional, and engaging relationships with their best consumers, building an army of advocates who share in an authentic and powerful way." says Sue Frech, Founder and CEO, Vesta. "The knowledge and experience of Two Roads Advisors was integral to the successful completion of this acquisition deal, and I am thankful for their invaluable contributions."
The Vesta leadership team will remain in place and join TINT to continue building on their strong foundation of delivering trusted consumer content and connections.