US Data Corporation
Making the Most of Businesses' Email Marketing Initiatives
Erich Kaminsky, CEOToday, companies implement email marketing campaigns only because they think of email as a cost-effective way of reaching many people. Hence, in each of its client associations, the US Data team asks a series of questions about their experience of using emails, the price of their products, and the objective of using emails. “We ask if they have experience getting emails delivered effectively because there is much difference in sending transactional and marketing emails to their existing relationships versus sending cold emails to expand by developing new relationships. We have set up an infrastructure to do all three of those,” explains Kaminsky. Precisely, US Data is not here to simply send emails but to help deliver its clients’ message effectively with positive consequences.
One element that matters the most while implementing a successful email campaign is ‘the mailing list.’ Usually, when a business approaches a company to obtain a valid mailing list, they get one mailing list, but it’s different with US Data. If a firm approaches US Data to obtain a mailing list, the team at US Data provides a composite of multiple mailing lists. This has been possible owing to the vast database that the company has developed over the years.
Apart from its extensive mailing lists, what makes US Data unique is that the company refines and cleans the data. Data hygiene has always been one of the key focus areas for the team at US Data. The company has created an air-tight hygiene process for cleaning and validating email data, with several layers of spam trap/honey pot and invalid email address removals as well as proactively reacquiring permissions after a period of dormancy.
These capabilities have proved significant for several companies that have sought US Data’s help for their email marketing initiatives. One such company—a hearing aid manufacturer— had spent years negotiating a benefit with a large health insurance company, CHN in California, and once they finally agreed to the benefit, the hearing aid manufacturer wanted to send out a mail to the CHN members aged over 55 to increase the awareness of the benefit. However, CHN wouldn’t give them the list of subscribers. The hearing aid manufacturer then approached the team at US Data to obtain a list of people aged more than 55 who had this particular insurance. To create the list, US Data employed its innovative list compilation program, HaystackTM, wherein it found the hidden audience, ran the data through the program, and came up with 556,000 subscribers in California. The hearing aid manufacturer then used the HaystackTM mailing list to conduct the awarenessraising direct mail campaign that they had initially planned. It resulted in 1,852 CHN members claiming their benefit within the first three months, generating over $2.7 million in revenue.
US Data is not here to send emails, but to help deliver its clients’ message effectively with positive consequences
US Data envisions extending these capabilities to an extensive client base in the future. Hence, the company will continue to expand both in size and product offerings, bringing new partnerships and expanded services to meet and exceed the clients’ needs. However, above all, for now, the immediate future for US Data is all about helping our friends, neighbors, clients, and partners whose businesses have been hobbled by the pandemic get back on their feet and up to speed.
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Company
US Data Corporation
Management
Erich Kaminsky, CEO
Description
Provides mailing lists, sales leads, and marketing services, serving as an extension of clients’ marketing departments
AGOURA HILLS, UNITED STATES,-- Business and consumer lists, email services, and direct mail solutions are all staples of direct marketing, used by businesses to create awareness and promote their products and services. Direct marketing is an integral part of the marketing landscape, and with that, there are a number of businesses consumers can select to help them achieve their marketing objectives. The inevitable question is, who to choose and why?
For many customers, US Data Corporation is the right choice and has been since 2005. One of the primary characteristics that makes the company different is its focus on alleviating the worry a business feels when using a marketing agency for the first time. The company is quickly able to demonstrate the considerable expertise it possesses, further helping new customers feel confident. The way they comport themselves accommodates businesses of all sizes, who find they can benefit from the consultative style offered by US Data Corporation.
"Data is the tool by which we empower our customers," are words often spoken by Erich Kaminsky, the founder and CEO of US Data Corporation. He has been engaged in direct marketing and lead generation since 1979. Erich previously served as the founder and president of Warner Marketing Research, The Shopping Channel, and K2 Consulting before establishing US Data Corporation in 2005. The company opened a second office in Westlake Village, California, in 2008.
As self-described data nerds, their team members claim their obsession with data has made them experts at the services they offer. These services include maintaining an award-winning consumer and business database, offering premium email, direct mail, data hygiene, mobile advertising, as well as geolocation services. To help customers achieve their objectives, they've developed numerous strategies over many years that help ensure customers are able to target their ideal audience and drive meaningful results.
Part of the global strategy US Data Corporation utilizes is a precise use of the custom business marketing lists, consumer data lists, and phone number lists derived from their proprietary database, so businesses can have every advantage to engage successfully with their potential customers. They also set due diligence and active listening as cornerstones of its business. Their heavily trained and supportive team, and innovative services, are available during normal business hours, Monday through Friday. More information can be found at https://www.usdatacorporation.com.