truvid
Your Partner for Redefining Video Experience

Today, one of the most common challenges for most digital publishers— like any other business—be summed up in a few words: getting more customers (or, in the case of publishers, it is apt to say getting more viewers.)

The rise of the digital age and a wider proliferation of social media has brought forth a new tribe of content creators and influencers. People count on their content and idealize them much like mainstream celebrities. Especially in the last year and a half—amid the pandemic—a vast majority of people started engaging with the relatable, language-agnostic, and more authentic content created by social media influencers as an alternative means of socialization.

But the traditional social media platforms used by content creators and publishers are not purpose-built for their own monetization, and therefore, they often fall short in supporting their business growth. This is where Truvid is cementing its cornerstone.

Established in 2013, Truvid is a boutique video technology company that delivers high end video solutions to publishers around the globe that truly takes their media publishing to a whole new level. The company’s Video Exchange platform enables online publishers to consume, deliver, and monetize quality video experiences, while granting them a dedicated and transparent distribution channel that they can instantly start to profit from. From engaging video player formats to content control, followed by consumption insights and effortless monetization opportunities, Truvid offers its clients (publishers, content owners, and advertisers) all the necessary tools to ensure success.

At the core of the platform’s offerings is the AI-driven video creation tool, which helps content owners to create engaging promotional videos effortlessly. On the other hand, the platform also provides the opportunity to the content owners to instantly partner with top tier publishers and gain maximum exposure while distributing their work to a loyal and growing audience of billions.

Additionally, it enables advertisers also to distribute their in-house video content on a global scale, essentially promoting a particular brand and content while simultaneously creating an additional revenue stream for their advertised content.

Going the extra mile, the platform also ensures that every impression is scanned and filtered to allow human-only traffic, giving the brands true insight about the viewership. At the same time, the publishers and content owners no need to worry about the security of their content they publish. “We’re utilizing state-of-the-art cybersecurity technologies to bring trust and confidence back to our media owners, content distributors, and advertisers alike,” says Roee Lichtenfeld, CEO of Truvid.

Today, what strikes Truvid’s uniqueness in the market is the company’s commitment to creativity to deliver a top-notch video advertising experience to all their partners and clients. Truvid understands the typical challenges publisher faces with ad management as such, Truvid tries to resolve these hurdles proactively for its clients.

Moving ahead, Truvid is determined to follow its current trajectory in the online video advertising platform. The company is continually looking at its digital ecosystem in providing reliable and superior vision modules and data to its clients to bring more flexibility and transparency in the entire online video advertising.