RYNO Strategic Solutions
Redefining Home Services Marketing

In the new world of tech-enabled marketing, many go by the timeless adage, "a Jack of all trades is a master of none, but oftentimes better than a master of one." To put things into perspective, marketing agencies that are industry-agnostic are gaining tremendous value today for many reasons. They typically have the ability to offer services across different marketing disciplines or channels, and the flexibility to work as the client's marketing team or an extension of their existing team while ensuring value for money. However, as the saying goes, these generalists are only "oftentimes better" than specialists.

Companies that either lean heavily on one marketing discipline to generate leads or create a specific product for a specific type of audience are undoubtedly better off with a specialist agency. These service providers have remained true to their roots, evolved with the changing times, and have mastered select competencies, delivering more value to clients than any generalist could possibly do.

RYNO Strategic Solutions' CEO, Chris Yano, knows this to be true.

In his words, "Hyper-focusing on a specific niche has helped me to realize that if I keep my focus on a single industry, I will certainly be the best at it. That's why I started RYNO Strategic Solutions, a marketing agency that provides digital marketing strategies to scale the home services businesses—HVAC, electrical, and plumbing. For more than a decade, we've offered customized experiences and launched industry-specific campaigns to generate new leads for businesses across this niche industry." As a lead generation company and a Google Premier Partner, RYNO Strategic Solutions leverages its technology pedigree, deep industry know-how, and specialty in search engine optimization (SEO), pay-per-click (PPC), website design & development, and more to help clients thrive and stand out in the home services market.

Our goal as a company is to always help our customers to thrive in what they do. We believe that their growth is what helps us grow

Another significant service provided by the company is RYNOtrax, an inbound call reporting and analyzing service. It allows patrons to monitor, identify, and distinguish whether a call is incoming from a new prospect, repeat client, or referral customer. RYNO's in-house team gathers information from these calls and analyzes a company's client retention data, and shows the performance benchmarks of marketing campaigns launched by it. "RYNOtrax helps you to hold on to your customers by keeping an eye on their behavior and making sure that they are not leaving you for some other company," comments Yano.

To better explain RYNO Strategic Solutions' capability to provide effective solutions, Yano highlights an instance wherein a contractor approached them to generate 1.5 million new leads for their business within 12 months. In this case, RYNO Strategic Solutions fragmented the lead generation process into a monthly undertaking—tracked the leads it brought in and the revenue that came with it. Finally, by consistently generating, supervising, and examining the incoming traffic, they helped the client to achieve revenue of over USD 125,000/month.

While the company's marketing services are definitely unmatched and worth the investment, what truly makes RYNO Strategic Solutions unique is its relentless effort to educate businesses across the niche home services market on the significance of digital marketing. Yano personally hosts a podcast named "To the Point", where he dives into the core of digital marketing and its importance in the growth of a business. The best part is, participants — client or not — can tune in at no cost or pressure to jump on RYNO Strategic Solutions' customer bandwagon. Such is their dedication to the overall development of the industry.

Having established a prominent position in the US and Canadian home services market, RYNO Strategic Solutions now aims to expand internationally—Australia, UK, and Ireland, to be specific. "Our goal as a company is to always help our customers to thrive in what they do. We believe that their growth is what helps us grow," concludes Yano.