RevLifter
Revolutionizing Hyperpersonalized Ecommerce Deals

How many times have you found yourself browsing for good deals on the internet and instead stumbled across mostly invalid and fake deals and discounts, and that too for products that you probably don’t even need? Finding a real, functioning, exciting deal online is akin to searching for a needle in a haystack. Even after rummaging through the sea of eCommerce websites, most customers end up hitting a dead end or leaving without making any purchase, putting retailers and advertisers at their wit’s end when it comes to increasing sales. This broken online deals picture leaves both sellers and buyers empty-handed, with neither party getting what they want from the marketplace. This obviously calls for a major fix. In such a scenario, what if tailor-made product recommendations are presented to customers, along with attractive, targeted incentives that will hold their attention long enough to finalize the purchase?

This is now a reality, thanks to RevLifter, an eCommerce and performance marketing platform.

With years of eCommerce and marketing experience under the belt, Simon Bird and Ryan Kliszat saw an opportunity to redefine the customer incentivization process to help eCommerce companies gain better ROI on their deals and offers. Based on the insights gained from numerous interactions with large retailers, the duo founded RevLifter. The London-based company personalizes deals for advertisers and retailers. Using targeted marketing and incentivization methods, RevLifter aims to prevent customer departures, and attract, convert, and retain potential customers across all digital channels. “The platform uses AI to understand real-time signals from users’ onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals,” says Simon Bird, Co-founder and CEO, RevLifter.

RevLifter’s AI-enabled marketing platform analyses real-time data from customers’ onsite behavior on eCommerce sites and presents hyper-personalized shopping deals comprising coupons, eGifts, clearance items, rewards, and more. This creates a win-win situation, making online shopping a lucrative deal for the customers, simultaneously enhancing sales and revenue for retailers and advertisers. Along with machine learning, conversion rate optimization, site visitor data, sophisticated algorithms, and cutting-edge UX and design, RevLifter is well equipped to realize its vision of making every single eCommerce deal intelligent. Through innovative split testing-based marketing campaigns designed by RevLifter, eCommerce brands also gain a clear picture of RevLifter’s incremental impact on business objectives such as revenue and acquisitions, allowing them to visualize the bottom-line impact of hyper-personalized offers.

A Technology-Fueled Approach to Digital Marketing

Bringing new insights into eCommerce deal strategies is RevLifter’s Personalization Platform, a one-stop-shop for eCommerce offer optimizations. Through features like A/B testing, conversion rate optimization, rich campaign insights, powerful customer categorizations, personalization triggers, automated eGift rewards, and AI product recommendations, the Personalization Platform allows brands to customize the RevLifter-created marketing campaigns; staying updated on their real-time progress and helping them manage the entire incentivization process from a single centralized hub.

With an aim to attract and convert potential customers, maximize marketing performance and generate increased profits, RevLifter’s award-winning product RevConvert launches hyper-personalized messages and deals at key onsite areas in real-time through micro-moment targeting thus creating a sense of urgency in closing deals. With a trigger-based system that utilizes signals from customers’ online behavior on the eCommerce website, RevConvert has the ability to learn their browsing patterns and capitalize it to offer exclusive deals to them. With a plethora of features like native onsite deals, targeted overlays, exit-intent messages, location and weather-based targeting, gamification, and progress bars, RevConvert provides a flexible method to elicit profitable responses from customers on eCommerce. Apart from this, RevConvert also fixes or removes broken, erroneous, or invalid offer codes and replaces them with functioning deals using cart-level offers at checkout.

The RevLifter platform uses AI to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals

Another award-winning product from RevLifter is RevPage, a UX design tool that helps regain lost sales through dynamic, hyper-personalized deals pages hosted on the eCommerce sites, designed uniquely for each visiting customer. RevPage can convert new customers, raise revenue, explore location-based targeting, recapture deal searchers on Google, and promote low-cost clearance sales. RevPage also has the ability to provide real-time responses to onsite user behavior, demonstrate product and service value to customers, and leverage PPC and SEO targeting to bring back lost customers. With a fully branded, natively designed UX, RevPage allows eCommerce brands to control the customer incentivization process packed with 1-2-1 offers and content.

Succeeding on Both Online and Offline Fronts

Armed with robust features and functionalities, RevLifter’s client success stories stand testament to the overwhelmingly positive impact on average order value (AOV), sales, revenue, and customer experience provided by its platform. For instance, RevLifter’s hyper-personalized deals, strategies and tactics enabled Carphone Mobile.co.uk, UK telecom leader Warehouse’s online store, to massively improve customer conversion rates by more than 52 percent, thus boosting profits. In another instance, a leading UK perfume and cosmetic retailer looking to transform its digital customer experience partnered with RevLifter to increase inbound online user traffic and grow customer spending with tailor-made product recommendations. RevLifter responded by designing thousands of hyper-personalized deals pages for site visitors browsing the web for discounts. This helped direct traffic to the retailer’s website, leading to doubled conversion rates and increased AOV by more than 44 percent.

RevLifter’s innovative approach to digital marketing mirrors its business model. “We work in all markets and we are rewarded via a cost per acquisition/cost per sale tracked by affiliate networks with no upfront costs,” says Ryan Kliszat, co-founder and CPO, RevLifter. “Currently, we are live with large retailers in the UK and US, and are growing our UK and US teams,” he adds. With eyes on expanding the reach of its global eCommerce platform, RevLifter will be continually creating bigger waves in the marketing technology scene, transforming eCommerce in never-seen-before ways.