RAD Intel
The AI-Powered Influence Strategy for Smarter Creator Campaigns

Influencer marketing has evolved from a trendy tactic into a cornerstone of modern brand strategy - but not without its growing pains. For years, the industry operated under the assumption that more collaborations and more content would naturally lead to more visibility. The result was a flood of generic, uninspired posts that blurred together and failed to make a lasting impact.

Today’s consumers expect more. They’re smarter, more selective, and increasingly immune to content that feels inauthentic or irrelevant. The old playbook - volume over value - no longer delivers. That’s where RAD Intel, enters the scene. By redefining influencer marketing around authenticity, resonance, and real results, RAD Intel cuts through the noise to create campaigns that connect and convert.

RAD Intel is an AI technology company redefining how brands connect with audiences. Its advanced language models analyze audience interests and behavior to automate smarter, more precise content strategy and delivery. The platform’s award-winning AI also eliminates bias in influencer selection, helping brands create authentic connections, drive stronger engagement, and deliver measurable ROI.

Remove All Doubt

Founded by serial entrepreneur Jeremy Barnett, RAD Intel was born out of a deep understanding of influencer marketing’s untapped potential. Barnett’s journey into the space began long before the term “creator economy” entered the mainstream. As the founder of Trendy Butler, a subscription-based fashion tech startup launched in 2012 and successfully exited in 2017, Barnett was an early adopter of influencer strategies. At that time, placing a product in the hands of an influencer could result in an immediate spike in traffic and sales. But as the space matured, those results became harder to replicate.

“When we launched RAD, the goal was to streamline the entire influencer activation process - not just finding the right influencer, but understanding the right message, the intended impact on the audience, and how to monetize that content across the marketing funnel,” says Barnett.

The challenge, as he saw it, wasn’t simply one of scale or automation. It was rooted in bias and subjectivity. Brands were choosing influencers based on gut feeling, personal preference, and flawed data sets. Even the more advanced tools on the market relied heavily on keyword searches and surface-level metrics, often missing the mark when it came to identifying who could truly move an audience to action.

RAD’s mission became clear: remove all doubt. The name itself - RAD - reflects that core objective.

Matching the Right Influencer to the Right Audience

Unlike most platforms that begin with the influencer, RAD starts with the audience. Who is the campaign targeting? Or more importantly, who is it NOT targeting, that it should and could be? And, what do they care about? What topics and narratives drive their decisions?

By leveraging AI and neural networks that had been in development for over a decade, RAD Intel created an infrastructure capable of identifying these audience traits without human bias. Its AI scans real-time online conversations, behavior trends, and historical performance data from influencers across multiple platforms. The outcome is a system that matches the right influencer to the right audience with unprecedented precision.

A major turning point came in 2020 when RAD acquired a machine learning company that had spent nearly ten years developing advanced models. This acquisition accelerated RAD’s technical roadmap and gave the company a powerful foundation to execute its vision at scale. Today, those capabilities are powering high-stakes marketing campaigns for Fortune 1000 brands.

Take Sweetgreen, for example. As the popular salad chain prepared to expand into the Midwest - regions traditionally underserved by premium fast-casual brands - it faced concerns over pricing. Would new customers spend $20 on a salad? RAD’s AI-driven research revealed that price wasn’t the issue - awareness was. Instead of running a discount-heavy campaign, Sweetgreen pivoted to a brand education strategy, avoiding margin erosion while successfully resonating with its new audience.

Skechers, another RAD client, had invested significantly in a Super Bowl campaign featuring Tony Romo and Mr. T. In the past, decisions around casting and messaging would’ve been driven by intuition or legacy data. With RAD, Skechers gained clear, actionable insights on what messaging would actually land with their target demographic, helping to maximize the return on their ad spend.

From MGM Resorts to Roman Health to Hasbro, RAD is helping some of the world’s most recognizable brands rethink how they activate influencers and design campaigns. For MGM, RAD’s insights led the brand to move away from stereotypical Las Vegas imagery and instead highlight more relatable, everyday experiences. The data showed that audiences were more drawn to accessible fun than aspirational excess.

RAD's appeal spans both brands and agencies. It has established partnerships with global groups like Omnicom, offering tools that make campaign planning faster, more accurate, and data-driven. For senior marketers who’ve heard every pitch, RAD delivers something refreshingly real: a platform that works.

Providing Clarity and Actionable Intelligence

A major factor in RAD’s success is its leadership. Barnett, who started the company solo, later brought on Bradley as co-founder and president. Barnett emphasizes the importance of complementary skill sets, noting, “You can’t overstate how critical it is to have a co-founder who’s great at the things you’re not.”

This collaborative philosophy extends throughout the company. It takes a dedicated, high-functioning team to manage enterprise relationships and navigate long sales cycles. Our teams are also empowered to identify and act on strategic insights that turn early brand interest into long-term partnerships - especially with clients as large and complex as Hasbro. For organizations of that size, adoption requires more than a great product; it demands trust, empathy, and a frictionless user experience.

That’s where RAD excels. Its platform is built with ease of use in mind, delivering clarity and actionable intelligence without overwhelming the user. The goal isn’t to showcase AI - it’s to deliver value that’s immediately recognizable and easy to communicate across departments. When a marketer at a Fortune 1000 company can see clear ROI and share it confidently with leadership, RAD knows it’s done its job.

The Creative Intelligence Layer for Modern Marketing

Looking ahead, RAD is firmly in growth mode. Backed by more than 7,000 investors - from industry titans at Google and Meta to leading institutions such as Adobe and Fidelity - the company is well-capitalized to pursue an ambitious acquisition strategy. By integrating its AI-driven platform into small and mid-sized agencies with revenues between $5 million and $50 million, RAD aims to transform traditional outfits into modern, AI-enabled marketing operations that deliver faster, smarter, and more measurable results.

This acquisition roadmap underscores RAD’s broader vision: to become the creative intelligence layer of the AI-driven marketing ecosystem. Whether powering celebrity collaborations, user-generated content initiatives, or major product launches, RAD seeks to be the data-informed engine behind every campaign, guiding brands to make the right decisions at every touchpoint.

In a landscape once defined by endless scrolls of interchangeable posts, RAD restores the art and strategy of influencer marketing. By placing AI-derived audience insights directly into marketers’ hands, it ensures that each collaboration tells a story that truly matters - one authentic voice at a time. RAD doesn’t simply automate campaigns; it hands brands back the creative reins, enabling them to craft influencer narratives that captivate attention, foster genuine connections, and drive real impact.