PinMeTo
Turning Location Data into Revenue for Multi-Location Brands

Daniel Melkersson, Co-founder and Board Member

At PinMeTo, multi-location marketing starts with a straightforward premise: if a customer finds incorrect information about a store, they do not visit. For enterprises managing hundreds or thousands of locations, that single failure—a wrong phone number, outdated hours, an address or a duplicate listing—erodes search rankings and costs real revenue. It also kills any chance of appearing in Google’s Local 3-Pack, the top three map results that capture the majority of high-intent local clicks.

The Malmö, Sweden-based platform has spent more than a decade helping enterprise brands like H&M, 7-Eleven, Hertz and Asics take control of how every location appears across Google, Apple Maps, Bing, Meta and the growing wave of AI-powered search assistants. Founded in 2013, PinMeTo unifies listings management, reviews, messaging and localised content into a single interface that gives headquarters oversight without stripping local teams of the autonomy they need to drive foot traffic.

How does a single source of truth improve enterprise location data?

What distinguishes the company is not just the breadth of coverage, but the architectural logic underneath it.

“For an enterprise with 500-plus locations, data fragmentation is the biggest enemy. We address that at the platform level through what we call a single source of truth, a system that synchronises bidirectionally with every major search and mapping network,” says Henrik Schmidt, CEO.

That bidirectional connection is the key detail. Rather than pushing data outward and moving on, PinMeTo maintains a persistent link with each network. When a local manager changes hours on Google, the platform flags the discrepancy and syncs it back to the master database. When a user enters an incorrect phone number in Maps, the system detects the discrepancy and restores the correct data through synchronization. The brand stays in control without anyone manually policing every listing.

Internally, role-based access controls govern who touches what. Headquarters locks down core data—brand name, logos, legal categories—while regional and local teams update softer elements like photos, daily specials and local offers within pre-approved guardrails. Local managers engage their markets; corporate leadership maintains consistency across all of them.

Where PinMeTo moves beyond conventional listing tools is through its agentic layer, Places AI. Rather than presenting static dashboards that report what already happened, Places AI continuously scans each location against nearby competitors and real-time search trends, then surfaces a prioritised recommendation the company calls the ‘Next Winning Action.’ It might flag that a cluster of stores needs updated holiday hours before a long weekend or suggest adding outdoor seating photos at a specific location to close a gap that competitors have already filled. Raw data becomes a to-do list ranked by expected impact.

The results across PinMeTo’s client base reflect that approach. Smile Tandvård, Sweden’s largest dental chain, uses the platform across all 62 clinics to centralise listings, manage reviews and roll out tailored local SEO enhancements. The outcome was an eightfold increase in direction clicks, with one clinic jumping from 11 to 122 five-star reviews in six months.

“I use PinMeTo in my everyday work. It’s a complete tool for answering our reviews, publishing and scheduling on social media and doing a quality check of our Google profiles,” says Sofia Svensson, Marketing Project Leader at Smile Tandvård.

Franchise brand Leid saw direction clicks climb 246 percent within six months of onboarding. Varner Group, managing more than 1,000 stores, recorded a 77 percent lift in profile views after cleaning up fragmented data across regions. Toni Pons generated €130,000 in attributable sales from Google traffic alone in a single six-month window.

PinMeTo connects directly to Apple Business Connect and Google Business Profile through official partner integrations, enabling owner-verified updates that go live across networks in minutes rather than days. That priority matters increasingly as AI-driven search results favour structured, trusted sources when generating recommendations.

For European enterprises, the platform also holds ISO 27001 certification and is fully GDPR-compliant at the architectural level, a standard many US-centric competitors still struggle to match.

The broader trajectory is already visible. As AI assistants become a primary channel for local discovery, the brands that feed those systems clean, structured, verified data will surface first. PinMeTo positions its clients to be exactly those brands, visible, accurate and converting searches into foot traffic across every location, every market, every platform.