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Unbounce Unveils the Industry's First Conversion Intelligence Platform

Martech Outlook | Wednesday, September 29, 2021

Insights from machine learning and marketing intelligence combine to optimize sales and conversions.

FREMONT, CA: Unbounce, the global leader in landing page software, launches a ground-breaking new method for achieving digital marketing success. The Unbounce Conversion Intelligence” Platform expands the company’s service beyond landing pages and is tailored to small and medium enterprises (SMBs). The technology combines a marketer’s knowledge with machine learning to boost conversion rates across all touchpoints. Composed of a suite of smart solutions, including Smart Builder, Smart Traffic, and the recently introduced AI copywriting helper, Smart Copy, the new platform enables the quickest increase in visitor conversions through the use of conversion intelligence,” a game-changing new approach to marketing.

“Since opening our doors more than 10 years ago as an innovator in landing page software, Unbounce has existed to help small businesses grow smarter by making access to essential digital marketing tools easy,” says Tamara Grominsky, chief strategy officer of Unbounce. “However, today, were seeing small businesses falling behind while large enterprises with big budgets are dominating the competitive landscape. Conversion Intelligence allows marketers, with limited budgets and teams, to pair their own expertise with data-powered AI insights to create and optimize the highest-converting campaigns possible. It’s simple: Marketers who aren’t embracing this new approach are going to be left behind.”

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As online competition continues to heat up and consumer expectations shift, Unbounce's latest innovation is critical to the company's aggressive ambitions to help SMBs optimize their marketing and grow revenue through AI marketing capabilities and insights typically reserved for large corporations. Unbounce recently performed a poll of marketers on LinkedIn and discovered that small company marketers' top goal is increasing conversion growth. Unbounce launched its new Conversion Intelligence Platform to address this requirement, enabling SMBs to compete more effectively with larger rivals and accelerate business development.

Conversion Intelligence: Marketing in a New Era

By utilizing Unbounce's Conversion Intelligence„ Platform, small company marketers can seamlessly combine their creative expertise with machine learning to increase conversion rates and determine where to invest their time for the most effective. The platform is a game-changer for solopreneurs and marketers alike, as it enables the quickest approach to improve visitor conversions with the following conversion intelligence solutions:

Smart Text: A new AI copywriting service launched today, Smart Copy leverages GPT-3 to produce human-like copy in seconds and six different languages for advertising, emails, landing sites, blog posts, TikTok videos, and pitches, among other purposes.

Smart Builder: An artificial intelligence-powered landing page builder that enables marketers to construct on-brand pages that are conversion-focused and tailored to a marketer's unique industry and campaign objectives.

Smart Traffic: Smart Traffic is a self-driving optimization solution for SMBs that links visitors to the best-fit landing pages, increasing conversions by an average of 30 percent and discovering conversion trends in as little as 50 landing page visits. Compared to traditional A/B testing, Smart Traffic helps advertisers save money, time, and effort by removing a single champion page requirement.

“For many SMB marketers, taking on marketing efforts while trying to grow the business on limited budgets is a daunting and seemingly impossible task,” says Jonathan Naccache, founder of Webistry. “The changing digital landscape means that one-size-fits-all and traditional marketing no longer yield results and small businesses like myself need to create meaningful marketing experiences that drive conversions to survive. With Unbounce, we’ve been able to grow our customers, better understand and reach their target audience and keep pace with the changing digital landscape.”

Time Constraints and Budget Constraints

Today's small business owners are constrained by limited time, advertising budgets, and marketing expertise when it comes to reaching audiences in the hyper-accelerated digital landscape; research indicates that 47 percent of small business owners manage marketing entirely on their own and inevitably end up wearing too many hats, while other studies suggest that nearly half of small businesses spend less than two hours per week on marketing. With Unbounce as a core member of their marketing team, small businesses have increased success without increasing their marketing budget, improved conversion rates across all segments, and gained the confidence necessary to grow their business, all while reducing their reliance on a designer, copywriter, or conversion rate optimizer (CRO).

“The Unbounce Smart Copy solution inspires me. It's like brainstorming with a room full of people, but it’s just me and my AI copywriting assistant,” says Sebastiaan Hooft, founder of Redesign. “Without Smart Copy, I would be spending an extra four hours a day crafting copy--precious time that I'd rather spend on building my brand and business. Now, I can say so-long to writers block and be confident in the quality and performance of my content.”

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