Maximage Group
Successful Marketing Strategies that Enhance Event Management

Maximage Group offers comprehensive marketing services designed to take event management to the next level. It integrates the best of both worlds—offline and online event solutions—to provide an emotional touch and out-of-the-box experiences to optimally build rapport, engagement, and trust with end customers.

Teamwork, transparency, and inclusion drive its team of free thinkers and creative geniuses who incorporate disparate voices, cultures, and ideas to create an unforgettable customer experience. It enhances clients’ brand market visibility, drives audience engagement, improves reputation, and increases foot traffic.

The customization opportunities allow clients to get closer to their end goals, whether new customer acquisition, increased customer loyalty, branding and reputation management, new product development, or commercialization.

Maximage organizes its business model into different units catering to the client’s industry or the nature of the project, differentiating itself from other conventional marketing organizations. The units are categorized under large corporates, advertising agencies, governments and NGOs, high technology projects, training, and special projects to accommodate all requirements. The custom-ercentricity mindset and forward-looking strategy go beyond functional areas of expertise and achieve flexibility in incorporating solutions.

“Our partnership always meets the client’s event expectations, bringing them closer to achieving business outcomes with creativity, adaptability, and excellence through better media traction,” says Viwan Karnasut, CEO of Maximage Group.

The first stage of its four-step roadmap entails the kick-off meeting to understand clients’ requirements and align with their key objectives and timeline. In the subsequent conceptual development stage, the team develops key unique propositions, art directions, and vital visuals to confirm with clients. They also conduct the feasibility plan for materials and equipment required.

In the production stage, the team gains stakeholder agreement. It conducts proofs of concept (POC) on the materials for final approval and confirms key event implementation logistic arrangements. In the implementation stage, it communicates with relevant internal and external stakeholders for final preparations, set-up, and final check at the venue.

After ensuring that the events and production align with the plan, it gains final approvals from the client and launches the event.

Maximage facilitates registration, runs the queue, and manages controls of all event productions and live streams. Post-event, it compiles all data collected and conducts analysis, which can be handed back to clients for debriefing.

The company proactively solves common challenges to avoid any uncertainties. At the macro level, the team understands the disruption or changes to regulations and political unrest. It ensures that the team is up-to-date with what is happening in the country where the event is held and guarantees sufficient time and precautionary measures to facilitate a seamless event.

On a micro-scale, the team resonates with clients’ target group of customers and their rapidly changing lifestyles to extend their reach and engage with them. In many cases, it also looks beyond the lifestyle of specific consumers or clients' requirements to become familiarized with their interconnected ecosystem and keep the team evolving to reach business objectives.

A prominent case in point is when Maximage organized the grand launch of Icon Siam, the largest shopping mall in Thailand, with a total area of 100,000 square meters. As one of the four organizers, the company was entrusted with introducing the Icon Luxe Building, housing renowned luxury brands like Hermes, Louis Vuitton, and Chanel, among others.

To make this event truly special, it developed the theme "the best of the world meets the best of Thailand," highlighting the concept of Icon Siam as an icon of eternal prosperity and celebrating the fusion of global excellence with the rich cultural heritage of Thailand.

Our partnership always meets the client’s event expectations, bringing them closer to achieving business outcomes with creativity, adaptability, and excellence through better media traction

The night of the launch was a resounding success, with over 100,000 guests in attendance. Premium decorations, world-class performances by renowned bands such as Cirque du Soleil, ballet troops with Marinsky Russia, and top-notch entertainment created an unforgettable experience. It also showcased the best of Thailand's culture through a splendid display of international landmarks recreated in delicious and customized foods catered by the world-famous chef Tom Wolfe. The food was presented with flair, using a fashion show approach, adding a touch of elegance to the dining experience. Adding a final touch, it organized a concert by Alicia Keys to end the event with pomp and joy. As a result, Icon Siam remains a bustling attraction today, drawing tourists and locals alike, thanks to its prime location by the King Chao Phraya River.

The success of the Icon Luxe Building launch honored Maximage ‘The Maker’ award, recognizing its commitment and contribution to make the seemingly impossible task achievable.

The key lies in Maximage’s teamwork and the dedication to being part of such success stories and continues to pave the same wavelength and create any project’s triumph in respond to clients’ need and the nature of their industry characteristics and standards.

“We cherish the opportunity to contribute to such a monumental achievement and look forward to continued collaboration with visionary clients to bring their events to life and put the brand in the local consumer market,” concludes Karnasut.