MATRIX Business Resource, Inc.
Helping Companies Grow

A comprehensive lead generation process goes beyond just a pipeline of potential clients. Companies need the constant supply of qualified and legitimate leads in their sales funnel to ensure the sustainability of their organizational growth.

This is where MATRIX Business Resource, Inc. checks all the boxes of an ideal lead generation specialist by helping clients build a robust client acquisition strategy. The company is fully equipped to help clients resolve complex business problems, whether it is lead generation or a lead nurturing strategy, event marketing, appointment setting or a LinkedIn campaign, email marketing and access to sales training.

“Since 2003, we have worked with clients as a team and position ourselves as an extension of their company. Be it equating the right messages to the target audience, or the best solution to their pain point, our mission is to connect the dots that help our clients nurture meaningful business relationships,” says Trinity L. Clark, President and CEO of MATRIX Business Resource, Inc.

Having decades of combined industry experience, MATRIX understands that companies often struggle with lead generation due to incomplete information. This can massively tone down the efficacy of marketing initiatives and preempt organizations from their growth goals. Addressing these challenges, the company developed a lead generation strategy called the MATRIX 7-Step Lead Generation Process^TM. This trademarked approach created by Devin L. Clark, Director of Operations and Lead Generation Expert at MATRIX is a proven methodology for generating accurate and customized leads.

“We do not have a database of leads to pull from, the leads are gathered on demand as requested by our clients and based on their demographic parameters,” says Devin L. Clark.

MATRIX 7-Step Lead Generation Process^TM is designed to eliminate the guesswork from building the sales pipeline and turning cold leads into warm qualified leads. It begins with giving clients a questionnaire to define their target demographic and ideal prospects in terms of industry vertical, business size, revenue, the number of employees and so on. Upon identifying potential leads, the team performs a quality assurance (QA) check using a scoring system to assess whether the leads meet the client’s criteria.

MATRIX then leverages a proprietary process to generate a fresh list of leads for outreach. The company relies on Sales Navigator, business licenses, Chambers of Commerce, and other verifiable sources to expand the lead search range in the right direction. They follow up with another QA to ensure the leads are within the client’s ideal parameters. The ones that clear this QA are contacted through a process involving automation and live assistants, generating a pipeline of potential new customers.

We help the leaders of today, cultivate the leaders of tomorrow.

MATRIX goes on to compile other relevant data on the lead to garner interest in moving forward and scheduling a call for the client. The contact information further goes under an audit to ensure its accuracy and validity. Upon confirming the lead’s interest in moving forward, a third QA is performed as part of the final filtration process.

Once fully qualified, a dossier—containing all verified data on the lead—of information is generated and handed over to the client. This end-to-end approach ensures the lowest risk of negative interaction, enabling clients to seamlessly close the deal. Since customers get the leads after a rigorous three-step QA, the possibility of incomplete information is eliminated.

The company’s suite of professional marketing solutions includes the joint efforts of their experienced MATRIX team. “Hayley Oliver, who is our assistant and technical support specialist, is the magic behind the company’s automation and integration systems. Jacqueline Bosworth, who currently wears the hat of senior client acquisition specialist, is the face our clients see the most,” explains Trinity L. Clark on the company’s expert team.

MATRIX leverages its processes to help leadership development companies and CEO/ Peer Advisory Boards increase their client base and fulfill the customer goals of helping organizations. “We help the leaders of today, cultivate the leaders of tomorrow,” adds Trinity L. Clark.

With a company culture rooted in innovation and client feedback, MATRIX continues to take long strides in delivering to its commitment of making businesses grow.