LUXE Digital Now
Rethinking Marketing The "Luxe" Way

Every marketer’s goal is to create enticing campaigns. It must vocalize the brand’s ethos and speak directly to the target audience. The message should create a sense of inclusion for the customer within the brand tribe and establish their uniqueness as an individual.

This holds especially true for marketers from the exclusive world of beauty, fashion, and luxury. Their brands need to identify what customers truly value, recognize their individual needs, and formulate strategies to realize those parameters in the product design. The marketing campaigns that follow need to focus on creating an aura of emotions, personality, and uniqueness around a product by keeping customers at the center of anything and everything. To this end, digital marketing technologies present powerful new ways for marketers and brands to learn more about consumer wants and needs.

However, in a world where changing consumer behavior and technology collide at rapid speed, what was hot a year ago may not be relevant this week. Needless to say, marketers must constantly strengthen their technology arsenal to bridge the gap between what the brands can offer and what their consumers expect by reaching them where they are.

This is precisely where LUXE Digital Now excels!

“As an award-winning company with in-depth understanding of beauty, fashion, and luxury industries, we help our clients break through the noise and achieve maximum results,” asserts Dr. Jacqueline Hudson, CVO/CEO, co-founder, and owner of LUXE Digital Now. “We’re a young and talented group of entrepreneurs and engineers with a groundbreaking idea to contribute toward a better tomorrow. We provide smart solutions for companies of all sizes and pride ourselves on our unparalleled, dedicated marketing services."

Founded in 2018, LUXE Digital Now is a leading digital marketing and technology software solutions company that approaches brand equity with a framework of mindful and creative decisions. Located in Portland, OR, this renowned brand has crafted an unparalleled legacy for itself within a short period by providing efficient, customized, and scalable digital marketing solutions to some of the world’s most esteemed brands, such as L’Oreal Paris, Erno Laszlo, and Burberry.

The Visionary Behind LUXE

Dr. Jacqueline’s journey in the digital marketing realm goes back over a decade to her days in Mode Media Corporation (formerly Glam Media). Then, she was appointed as the digital project manager at an international corporation, spearheading digital campaigns for more than 200 companies while managing other umbrella verticals that included Glam.com, Bliss.com, and Foodie.com. From 2009 to 2017, Dr. Jacqueline delved deep into this practice, honing her SEO and content management skills, media and PR agency relations, e-commerce, advertisement, and website design and copy.

Our process is designed to empower your corporation and outfit your company with the digital marketing technologies needed to succeed

She created marketing strategies to open digital publication platforms, delivering sales at 90 percent capacity for the first campaign season. Her clients included Dyson, Sprint, Bacardi, Nexxus, and Burberry. Dr. Jacqueline also initiated two successful marketing departments (B2C) with digital campaigns for L’Oreal, Burberry, Revlon, and Lancôme. In addition, she executed social media campaigns (Facebook, Instagram, Pinterest), resulting in a 22 percent increase in sales, 100K Facebook fans, and 55K+ unique email addresses. Essentially, Dr. Jacqueline directed digital marketing campaigns across multiple global platforms, increasing client conversion and sales from 60 to 90 percent.

Her prowess has even been recognized several times over the years. For instance, Dr. Jacqueline was named Top 40 under 40 in the Top 100 Magazine within the U.S. She is also a global speaker at the BCMA (Branded Content Marketing Association) and has held talks in 14 countries. On the educational front, Dr. Jacqueline holds a DPS in Marketing and Communications from the Universidad Azteca European Programmes from Austria and a PgD from the Digital Marketing Institute in Dublin, Ireland. Her knowledge spans multiple fields like cosmetics, luxury, technology, beauty, fashion, and real estate. While the summary does, in no way, justice to Dr. Jacqueline’s passion and prowess, it gives an idea of the innate zeal she has to learn more and explore uncharted terrains fueled by her desire to stand out—which is essentially the foundational ethos of LUXE Digital Now.

The Confluence of Marketing Expertise and High-Tech

In just two years, LUXE Digital Now has emerged as a leader in the digital marketing field. What’s garnered them spots on this list is their affinity towards technology—more specifically, AI— to provide best-in-class digital marketing solutions alongside unparallel expert-led services.

In Dr. Jacqueline’s words, “As a company, we build social media campaigns, e-commerce, and content management platforms to strengthen businesses.

We innovate, design, and strategize the best delivery in digital marketing and technology solutions. LUXE Digital Now creates campaigns and content that move people and develops branding that exudes perfection. In addition, we create technologies that execute data and elevate mobile apps.”

Their state-of-the-art communications services include an array of digital communications, proposal branding, and social media practice. The company identifies communications technologies to take their clients to the next level. Their editorial and copy services include editorials, article-driven stories, copy development, and press releases using the latest media technology—bringing what truly gives companies an edge. Their designers create eye-catching visual identity systems that define desirable brand characteristics while remaining adaptable enough to change over time. Thanks to the team’s efforts, consumers get a cohesive brand experience when they connect with trusted companies across multiple touchpoints. They create design systems that can be applied to communications and experiences across a company’s digital ecosystem, delivering a uniform and effective web and mobile presence. “Our process is designed to empower your corporation and outfit your company with the digital marketing technologies needed to succeed,” says Dr. Jacqueline.

At the heart of LUXE Digital Now are its three premiere technologies: AiDAS, Liquid Beauty AI, and HOLO.

Artificial Intelligence Data Analytical System (AiDAS) is an AI-based cloud program designed to gain complete autonomy of all their digital marketing, e-commerce, and digital technologies data. The patented AI data analytics control system is developed particularly for C-Level executives, marketing executives, data scientists. As a data-driven ROI KPI solution, it analyzes all the data collected from e-commerce sales and points of sale and provides insights to foster better decisions on their marketing or overall organizational spend. Overall, AiDAS can showcase investment and profitability input scaling, with rich real-time conversions and predictive rich data analytics for investment purposes.

Their second solution is rather unique and one of their initial innovations—the Liquid Beauty AI. Though the conceptualization of AR and virtual skincare became popular during the pandemic, the company started offering virtual cosmetic simulators available in various smart mirrors and smartphones back in 2018. Leveraging AI and AR technology, Liquid Beauty AI transforms the way consumers shop for cosmetics and skincare. “It is our leading specialty AR/AI system for the retailer in beauty sector with its new 3D augmented reality mirror that simulates cosmetics on a user’s face photo-realistically in real-time, with expectations to transform how women shop for cosmetics,” says Dr. Jacqueline. Built using advanced proprietary deep learning models alongside five million images collected over 4,000 smartphone models, Liquid Beauty AI’s 3D AR smart mirrors precisely simulate how cosmetics would look on the consumers’ faces while analyzing their skin type, enabling brands to recommend the right products. It also has chatbot integration using AI skin photo analysis to give better product personalization. Businesses can get a detailed picture of customers’ faces and skin tone in real-time without uploading photos. Harnessing the power of Liquid Beauty AI technology, brands can highly personalize the cosmetic shopping experience and engage customers with their entire cosmetic range. “Our clients can purchase Liquid Beauty AI under a licensing structure for both mobile and mirror applications,” explains Dr. Jacqueline. Also, the company designs specific mirror systems for retail applications, offering a complete solution to brands. Leveraging its five years of research, LUXE Digital Now ensures that its technology accurately performs aesthetic diagnoses.

Lastly, LUXE’s holographic technology—HOLO—seems like a sci-fi spin-off. This holographic intrinsic real-time platform creates or projects a hologram on a hard web and a desk system. “We are enhancing this solution with VR to provide architects, developers, interior designers, and medical practitioners with holographic images rendered in 3D,” adds Dr. Jacqueline.

The company plans to launch this technology in 2022 across UAE and North America. LUXE Digital Now intends to offer each technology as an independent subsidiary and envisions going public on the Canadian Securities Exchange (CNSX) and Luxembourg Stock Exchange (LuxSE). They aim to hit the $2.9 trillion valuation mark by 2025.

As of today, LUXE Digital Now offers intelligent, innovative services to dozens of clients worldwide. Going forward, Dr. Jacqueline’s vision for the company is powerful and straightforward: developing and restructuring the digital marketing landscape with strategic planning and management, project leadership and design, data analytical designs and architecture, technology development, and all digital marketing principles. “Knowing fully-well that the right understanding and technological edge can lead companies toward a successful future, we aim to innovate relentlessly—turning marketing evolution into revolution,” she concludes.