IZEA
The Trusted Partner for Successful Influencer Marketing Campaigns

People do not just buy goods; they buy relations, stories, and magic. Can we ever forget those days when we used to stand in awe seeing a well-decorated billboard or a newspaper advertisement and search for that product in a store! And probably no word can describe the excitement that we had after finally buying the product. Even today, those memories sweep our minds to the golden childhood days. However, at present, the world has changed. In today’s digital era, digital tools constantly surround us for a significant time of the day. We connect to people, society, and various brands around us digitally through several social media channels. No wonder every brand today strives to utilize social media platforms to connect with its targeted audience. And influencer marketing or endorsements and product placements from influencers have become an integral part of such efforts.

However, even with advantages, the strategy has some fundamental complexities. As this method generates quick money and is accessible to all, the social media universe has become laden with influencers. This makes it extremely tedious and confusing for businesses to choose the right ones who can be the right voice of their brands.

This is where IZEA is making a world of difference. The company is a marketing technology company that offers software and professional services to help brands collaborate and transact with the full spectrum of today’s top social influencers and content creators. Back in 2006, the company launched its SaaS-based influencer marketing platform that has witnessed more than 4 million transactions between online buyers and sellers so far. In fact, a plethora of leading brands and agencies partner with IZEA to increase digital engagement, spread the brand voice, and drive RoI.

IZEA announced that it had been awarded three influencer-marketing contracts from a Fortune 100 company. Adding to their success portfolio, Ted Murphy, Founder, Chairman, and CEO, IZEA, stated, “Many of IZEA’s existing customers expanded their influencer marketing programs in 2021.

Bookings from existing customers are $5.2 million so far in Q3, and makeup about 62 percent of total bookings within the quarter. This is a healthy balance of expansion within current customer relationships while aggressively adding new accounts with room for future growth.” Thus, to direct and serve this vivid and increasing client base, IZEA offers IZEAx Discovery, IZEAx Unity Suite, Shake, and Brand Graph. When used chronologically, they can suffice the influencer-marketing needs of any business.

IZEAx Discovery comes first, and it assists businesses in their quest for the right influencers. Additionally, it enriches searching with extensive data filters and vital information like engagement rate, number of followers, sponsored percentage, benchmarking, content performance, and many more. The process proceeds with businesses discovering their favorable influencer, whereafter IZEAx Unity Suite helps them design the marketing content with top-notch tools, analyze its performance, and amplify it. Finally, the shake is another revolutionary component in the IZEA world that provides an experience like window-shopping.

The open platform lets creators post their portfolio of works, details of the work process, and remuneration. Businesses then choose among the whole range of available options, making searching and collaboration smooth and transparent. Furthermore, to provide enterprises with performance visualization of their marketing initiatives, Brand Graph is included. This AI-enabled interface aggregates over 1.3 billion influencer content across 12 million influencers globally.

Even with a stronghold over the market and a vast success portfolio, IZEA witnessed disruptions due to the insurgence of Covid-19. However, the company has used innovations and strategic decision-making to overcome the issues and stand-back. IZEA’s recent initiative to include popular gamers as influencers to engage young audiences better can be one example.

Continuing its 15 years success trail, IZEA strives to connect more businesses with their most favorable influencers through strategies and innovations. The coming years will witness more innovative solutions from the company that will help clients make more informed decisions.