FreakOut
Balancing Global Strategy and Local Execution

Traditional advertising methods have dulled consumers' perceptions. Web surfers are often agitated by digital advertising such as banner ads and pop-up ads. Rather than nurturing and boosting purchases, too intrusive pop-ups might frighten away lowintent consumers. Quality content marketing unlocks value by changing target audience perception without interfering with their experience. As a result, consumers will be more receptive to the brand's message.

FreakOut, a marketing technology company, utilizes programmatic technologies to deliver in-feed display and video formats to worldwide publishers. Since 2010, FreakOut has been establishing itself as a trusted global adtech partner to brand marketers and advertisers, providing native and video capabilities across programmatic channels. The company also helps premium local publishers to monetize their mobile inventory with non-intrusive and engaging ad formats. With a strong focus on Asia, the company is proud of its dedicated region-specific workforce, which is well-versed in the region's unique requirements. Additionally, keeping in mind the diversity of countries, FreakOut strives to tailor the best solutions to each location.

In order to generate income for a website and app with native advertising that fits precisely into the client's user experience, Freakout introduced FreakOut Native, Southeast Asia's first native advertising platform dedicated to smartphone in-feed ads. Through FreakOut Native, clients can adapt and enhance their content to meet the expectations of the audience by using the unique insights provided by native advertisements. The platform mirrors publisher websites and inserts adverts that look and feel the same using nonintrusive forms. As a consequence, ideal engagement rates, happy users, and extraordinary advantages for customers and publishers are achieved.

FreakOut Video, which can be used to drive income with just one code, is the company's second offering. This straightforward feature makes it simple for clients to monetize their content. All businesses have to do is enter a code to get started on their path to more engaging content and a long-term income stream. This functionality may be utilized to add additional ad spots without altering the digital assets' user experience, design, or content.

FreakOut's latest offering is FreakOut Social, a social media platform. In light of increasing social media use by both brands and customers, FreakOut Social effectively and efficiently maximizes the influence of social media assets that enables users to produce and display video and creative content from their existing social media postings. With this solution, clients can get started on their campaign right off the bat, without requiring advertisers to produce fresh, creative or customized content to the platform's specifications. As a result, more campaigns are able to run on the website, thus increasing monetization opportunities. The platform's social display format is based on what an individual will find interesting on social media. According to the results of the test campaign run by Spaceback, a FreakOut Social partner, the platform achieved a five times longer in-view time on video ad format when compared to the same video content on social in-feed advertisements.

In conclusion, the specialized FreakOut team will guide clients through the entire process, from initial setup to campaign fulfilment, ensuring that the client and their digital teams reach those highly sought ROI statistics. Headquartered in Singapore, the global advertising company currently has 14 offices in 11 countries, including China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand, and Vietnam. With a goal of astounding the market and the globe with outstanding ideas, executions, and products that are unlike anything else, Freakout is on its way to becoming an adtech company to watch for.