Expert Marketing Advisors
Helping Emerging Companies Achieve Accelerated Marketing-Driven Growth

Expert Marketing Advisors (eMa), widely acclaimed as the ‘Unicorn Maker,’ excels in transforming emerging companies into market leaders through its strategic marketing. The end-to-end B2B tech marketing and web design agency seamlessly blends insight with innovation, amplifying clients’ market presence and accelerating their growth trajectories. With a track record of numerous successful launches and strategic acquisitions, eMa’s role in sculpting the modern business landscape is unmistakable. Their ability to craft legends in the corporate world not only attracts attention but sets a new standard for success in competitive industries.

eMa’s expertise particularly shines in the realm of social media. Unlike many who view social media primarily as a B2C marketing tool, eMa recognizes and harnesses it in the B2B sector.

“Many of our clients don’t fully grasp that social media is an integral part of the marketing process from start to finish. Often, it’s treated like an afterthought. At eMa, we prioritize strategic planning to ensure social media is never sidelined. We recognize its critical role and ensure it holds as much importance as any other facet of our marketing strategy,” says Courtney Kehl, founder and CEO, highlighting her company’s differentiation.

The team embodies social media marketing as a core aspect of their identity, reinforced by strong partnerships with major social media platforms and a sharp focus on emerging trends. By tailoring sophisticated social media strategies specifically for the B2B tech space, eMa ensures every aspect of a client’s digital footprint is aligned and optimized. This comprehensiveness enhances visibility and engagement and drives tangible business growth, positioning eMa as a versatile and effective end-to-end marketing services provider in the B2B tech arena.

eMa collaborates with clients at various stages of their growth journey—from those just stepping out of stealth mode in their Series C funding to large enterprises navigating post-acquisition integrations. Its strategic focus is always on the big picture—boosting company valuations and driving robust sales figures. Evidently, that requires the marketing approach to be more holistic by integrating SEO, creative branding and events into a cohesive strategy. eMa intensifies efforts across all fronts to ensure measurable growth and success, effectively fueling clients’ ambitions to reach new heights, or as they like to say it, “adding gasoline to client’s marketing fire.”

However, that does not imply marketing should be ‘hair on fire’ either. Marketing at eMa is designed to be predictable and controlled. The pace is tailored to how quickly clients want to move and expand. This is where ‘pouring the gasoline on the fire’ typically comes into play, depending on how aggressively the client wishes to invest in their growth. eMa can accelerate or decelerate efforts as needed, mapping out strategies in detailed playbooks, building logical sequences for the campaigns and ensuring clients get the most bang for their buck.

“We always begin with an audit, walking our clients through our process and explaining why we’re doing what we’re doing, so everyone is on the same page,” explains Shaleigh Thomas, social media expert. “We are comfortable communicating with everyone from marketers to C-suite executives who may not fully grasp the nuances of social media. After our audit, we craft a tailored strategy and take the reins, driving the campaign forward for as long as the client needs.”

Today, where AI increasingly influences social media strategies, eMa is keenly aware of the demand for authenticity and a human touch among audiences. A delicate balance between leveraging technology and maintaining a personal touch defines eMa’s marketing approach. This assures the target audience of a genuine connection, convincing them that real people, not just automated systems, are crafting the content and interactions.

The blend of high-tech and high-touch marketing was proven effective for a telematics company focused on supply chains. Initially undervalued, they witnessed exponential growth since partnering with eMa last December. Impressions soared by 630 percent, while engagements and click-through rates rose by 300 percent. Moreover, the company harnessed the power of social media at conferences to enhance networking and book meetings, illustrating the transformative impact of integrating strategic social media management.

At eMa, we prioritize strategic planning to ensure social media is never sidelined. We recognize its critical role and ensure it holds as much importance as any other facet of our marketing strategy

eMa’s expertise is also showcased in its work with a multinational payment card services company, particularly in managing the B2B social media aspects targeting areas like cybersecurity intelligence and AI fraud. Adrian Blevins, social media expert, explains, “We assist them in managing the integration of multiple acquisitions into a unified brand presence on LinkedIn. Our focus is on maintaining trust and coherence among followers during this significant transition.” Since June 2023, the company has organically grown the page to 15,000 followers, underlining eMa’s capacity to meet unique client needs effectively. “As a Fortune 500 company, they are currently undergoing significant developments, and our role is to ensure their social media presence reflects this dynamic evolution,” Blevins adds.

With such demonstrated service excellence, eMa completed its first acquisition last year and is now preparing for an even larger one this year. The company is also shifting its focus toward Austin, Texas, aiming to tap into its emerging tech hub as it establishes a stronger presence there.

By elevating brand visibility and fostering meaningful connections, eMa empowers businesses to thrive in the volatile world of social media. As a strategic partner, eMa not only transforms businesses’ digital presence but unlocks the full potential of brands by igniting their marketing strategies.