Directwest
Bringing Brand Awareness to the Masses

There is a growing need for businesses to boost their visibility across multiple platforms and reach as many customers as possible. However, small and medium-sized enterprises do not always have sufficient knowledge about the advertising and analytics tools on marketing platforms, such as Google, which dominates the search engine market in Canada. They struggle to select the best tools to create brand awareness, to stay ahead of the curve in a competitive digital business environment.

Directwest is an expert in helping businesses choose the best method for optimizing their digital assets and achieving a strong brand presence.

Building on its vast experience creating successful campaigns for businesses, Directwest helps their clients choose marketing tools that best meet their unique requirements. They enable clients to drive customer engagement and lead generation through multiple touchpoints that influence buying decisions.

"We help Saskatchewan brands succeed in the digital world with our deep understanding of the Google Marketing Platform," says Clayton Zurowski, Vice President of Corporate Services at Directwest.

It’s an elaborate mix of search marketing, digital billboards, social media advertising, reputation management, creative content, and lead tracking services powered by Google Marketing Platform that helps SMEs create offline and online brand awareness.

Directwest is an expert in creating engaging content and visuals that can attract new customers. From photo montages to custom videos with original creatives and social videos with relevant topics for the target audience, their diverse content enables brands to effectively showcase their business and products.

Given that 90 percent of consumers read online reviews before visiting a business, Directwest's reputation and review management capabilities further boost a brand's image and credibility in the digital commerce landscape.

“As a Google Ads Partner, we go through an annual certification every year," says Zurowski. "Customers rely on our team of experts to weed through different ways of promotion to get the concise message out in the market impactfully".

Upon initiating a marketing campaign, Directwest's in-house marketing experts gain detailed insights into a clients' target audience. Following this, a team of Media Advisors recommend the most efficient, cost-effective tools, based on the capacity to produce the highest ROI.

We help Saskatchewan brands find success in the digital world with our deep understanding of the Google Marketing Platform

At the same time, team members with expertise in Google Analytics are deployed on a follow-up program that helps identify patterns in user behavior and conversions to track campaign performance. From call volume to web traffic, customer surveys, ad spending and ROI, the team analyzes all metrics associated with a campaign to measure the success of its marketing strategy.

Substantiating the efficacy of Directwest's marketing services is an instance where it helped a locally-owned business serving residential and commercial customers overcome cutthroat competition in the market. They wanted to be positioned at the top of Google search results and receive more business calls to stay ahead of the competition.

The team at Directwest created a targeted Google Ads campaign that successfully directed residential and commercial traffic to the client’s website. The campaign received a positive response, providing exponential growth. It generated leads with an estimated $101,400 in revenue, delivering a return of $6.34 for every dollar spent on the campaign.

Driven by a passion for supporting the community, Directwest has solidified its brand as a marketing strategist that continues to lead local small and medium-sized businesses to success. Its services ensure Saskatchewan businesses continue to navigate market opportunities and remain competitive in an ever-changing business landscape.