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Mauricio Delgado has been recognized by Martech Outlook EUROPE as the recipient of “Top 10 VPs of Customer Experience - 2026,” based on a defined selection methodology reflecting their leadership, professional impact, and standing within the industry. This profile has been developed by the Martech Outlook EUROPE research and editorial team based on insights from an interview with Mauricio Delgado, VP of Customer Experience.

Mauricio Delgado

VP of Customer Experience, Lennar

Building Confidence beyond the Closing

Mauricio Delgado serves as Vice President of Customer Experience at Lennar, where he oversees customer care efforts within one of the largest homebuilding organizations in the United States. His career spans customer relations, retail management and homebuilding, bringing together experience in service delivery and team leadership. His work centers on helping customer-facing teams turn a complex purchase into a more understandable experience for homeowners.

When the Sale Is Only the Beginning

Buying a home creates a different kind of customer relationship than most consumer transactions. Questions emerge during construction and expectations remain long after move-in day.

Delgado’s position fits into the overall customer journey. Prior to working at Lennar, Delgado had already been in the business world for more than ten years, having started his career in customer relations at another homebuilder firm. When Delgado rejoined the industry as Director of Customer Care in 2019, he came from the outside with years of experience running service environments that required quick problem-solving and high responsiveness to evolving customer needs.

This experience provides a wider context for the important element of customer service within homebuilding. 

Turning Service Teams into Problem Solvers

Construction schedules, warranty requests and homeowner concerns rarely arrive in neat categories. Customer experience leaders in homebuilding spend much of their time helping teams navigate situations that involve uncertainty, emotion and significant financial investment.

The concepts of empowerment and education have been strongly advocated by Delgado as guiding principles for customer care teams. The emphasis lies on practicality as representatives must be both knowledgeable to understand and respond to what is happening and empowered to resolve issues.

That responsibility becomes particularly important in a business where customers may interact with sales staff, construction personnel and customer care representatives at different stages of their journey. His leadership reflects an understanding that customer care is not limited to responding after a problem appears. It also involves reducing confusion before concerns escalate into complaints.

Keeping Human Expectations Close to the Process

For builders, performance is evaluated through construction milestones, schedule compliance and profitability. However, customer experience adds yet another dimension of accountability.

In Delgado's role, it is necessary to combine the practical considerations of large-scale house building with the family's aspirations to buy their dream home. Any delays, doubts regarding the quality of the work done or uncertainty as to what's going on can easily affect the customer's overall impression.

As customer experience managers, it is impossible to remove all obstacles from the client's path. What can be controlled is the way in which the information is communicated.

Inside a large national builder, maintaining that focus requires constant attention. Processes create consistency, yet customer trust is built through individual interactions.

Building a Culture That Carries Forward

Customer experience becomes difficult to sustain when it depends on individual effort alone. Delgado's progression from Director of Customer Care to Vice President of Customer Experience reflects a broader responsibility for how customer-focused practices are reinforced across teams.

He points toward supporting employees through coaching, education and obstacle removal. That approach recognizes a practical truth. Customers rarely separate their experience from the people delivering it.

For executives examining customer experience leadership, Delgado's work offers a useful lesson. Strong customer outcomes often begin long before a homeowner raises a question or submits a service request. They emerge from teams that understand what customers need, have the confidence to respond and are supported by leaders who keep the customer perspective connected to everyday decisions.

In homebuilding, that connection can influence how customers remember the entire ownership journey long after the closing documents have been signed.

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