Bpm online
Next-generation Process-driven CRM

In a constantly fluctuating business environment, gauging the customer satisfaction quotient is turning out to be the most important aspect for enterprises, regardless of their size or industry. Intelligent CRMs are the key drivers that enable organizations to correlate their business revenue growth with increased customer attrition rates at rocket speed. “Delivering effective CRM software, Bmp’online evolves into the driverless mode growing the value of produced insight, while generating a bigger competitive advantage for our customers,” explains Katherine Kostereva, Managing partner and CEO of Bpm’online. The Boston, MA based firm is a process-driven cloud based CRM software provider that delivers a hassle-free customer experience, while improving operational efficiency.

Bpm’online proffers end-to-end processes to manage the complete customer journey. Connecting the dots between marketing, sales, and customer service, the company allows enterprises to effectively manage every stage of the customer interactions. “We manage customer-facing processes and deliver a seamless customer experience, from the initial request for information to continued account maintenance,” says Katherine. This enables Bpm’online to easily maximize cross-selling and up-selling, evaluate customer satisfaction, and quickly and efficiently manage every stage of customer interaction.

The company provides a holistic multichannel marketing management software, empowered by out-of-the-box best practice campaigns to gain demand generation excellence. This is achieved through the software’s ability to identify customers’ needs, and further nurture their interests. Bpm’online marketing provides a complete 360 degree view of their customers, and helps the clients know their customers better, understand their preferences, and build efficient personalized communications. The marketing software keeps track of the changing customer demands and manages the evolution of customer preferences by offering products and services based on their interest. The software also allows enterprises to maintain a constant dialogue with their customers, by integrating with email-marketing tools to establish and maintain personalized communications with each and every customer, based on mass mail responses.

We manage customer-facing processes and deliver a seamless customer journey, from the initial request for information to continued account maintenance

“Leveraging our software, marketing customers can build their target audience and send bulk emails with a mouse click,” articulates Katherine.

In an instance of working with Yandex, one of the largest search engines, Bpm’online improved their customer experience across its eight branch offices. “Yandex accounts for about 60 percent of the Russian search market, after partnering with us,” highlights Katherine. Bpm’online’s CRM solution helped Yandex web services to track the tools and services that are being utilized by their clients. This information was used for segmenting the customer base and preparing targeted email and SMS campaigns. Working with Bpm’online, Yandex could efficiently audit performance of individual employees, groups, departments , and regional units. “Bpm’online helped us manage our complete end-to-end customer journey and also ensured enhanced experiences across multiple touchpoints,” says Pavel Tsapyuk, CRM Coordinator at Yandex.

Functioning on the lines to build the best-of-breed process-driven CRM, Bpm’online has recently announced its latest version—Bpm’online 7.8. The new release features an action-driven interface and advanced tools for even quicker and easier business process modeling. “Our latest version, features an action-driven interface and advanced tools with an all-new UI/UX of process elements, simplified process design tools, and step-by-step hints that make business process modeling much quicker and easier even for users with no technical background,” explains Katherine. These newly launched functionalities of Bpm’online enable users to drive more sales-ready leads, effectively manage opportunities at each stage of the pipeline and dramatically cut processing time for customer service cases. Bpm’online further looks forward to bring the technologies of tomorrow into today’s market, helping customers to achieve better business results.