Advanced Commerce
Empowering Retailers with an Unparalleled Curated Shopping Experience

The e-commerce and online retail industry have given shoppers instant access to comprehensive product catalogs. But, at the same time, it has also invited the challenge of choice overload. Retailers often sport over 3000 products in their catalog at a time, but usually, only 5 percent of it succeeds in getting a buyer’s attention. Why? Shoppers are infamous for having the attention span of a goldfish. They neither have patience nor time to sift through every page of an online catalog. Instead, they look forward to personalized shopping experiences with products curated based on their preferences and lifestyle habits. The need for product curation has largely been felt during the advent of the pandemic that significantly increased the tendency of online shopping in people due to prolonged lockdowns. In essence, it is now essential for retailers to wisely sequence the products they want to display instead of following boost-and-bury merchandising tactics.

This is where Advanced Commerce steps in with its revolutionary new merchandising platform, GrapheneHC, designed to help retailers compete online.

Advanced Commerce was founded by André Brown to provide an enterprise-level merchandising platform to small and mid-tier retailers. The platform supports all three key factors that help drive retail business - merchandising, product search, and personalization. GrapheneHC empowers retailers to take control over product display sequences using a blend of product and store attributes and determining where to apply that blend. It helps increase conversion rate, average order value, and higher order volume while reducing returns and cancellations.

The solution has been designed from the ground up, keeping users in mind, and does not require any specialized expertise, training, or experience to run.“During the pandemic there has been a boom of new online retailers who are not restricted by legacy software or platforms and are able to use the latest technologies . As a result, the market has become even more competitive than it was. Maintaining a brand presence is undoubtedly the most challenging feat for retailers today, and our platform can help them stand out from the rest,” mentions Brown, who is not only the founder but also the CEO at Advanced Commerce.

Maintaining a brand presence is undoubtedly the most challenging feat for retailers today, but our platform can help them stand out from the rest

The capabilities of GrapheneHC are best exemplified through the success it generates. Brown shares stories of two of Advanced Commerce’s clients who wanted to go live and merchandise their online stores with GrapheneHC before their Black Friday and Cyber Monday sales, With GrapheneHC’s range of features like merchandise blends and merchandising templates which allow retailers to create a product page with multiple merchandising blends creating the display sequences, both clients reported a 45 percent and 47 percent uplift in their year-on-year revenue, respectively.

Adorned with these success scenarios, Advanced Commerce is looking forward to having more such collaborations in the future. Furthermore, the company has garnered funds to grow further in the next couple of years in terms of expanding its patron base and functionalities. “We’re also focusing on exploring new ways to enhance our search-merch-and-personalize model to sustain better customer experience and drive brand success for retailers,” mentions Brown.

In a nutshell, Brown’s strategic leadership and extensive market experience have enabled Advanced Commerce to touch heights of success within a short span of time. The coming days will witness the company working more diligently to enhance the capability of its solutions and address diverse client needs.