adforus
Korean Adtech Delivering the Perfect Solution for the ‘Cookieless’ Era

With the App Tracking Transparency (ATT) policy ending third-party cookie support, digital marketing is heading toward a ‘cookieless’ future. This shift is causing substantial disruptions for digital marketers and advertising agencies that have long relied on cookies for creating personalized content.

adforus helps digital marketers cope with this transition through its mobile performance marketing solutions. Unlike marketers that create content based on first-, second-, or third-party data, adforus adapts to the evolving advertising arena by emphasizing the collection of zero-party data that consumers proactively share on its B2C platform. The platform, built on the company’s vast advertising campaign, is enriched with e-commerce industry data.

adforus assists numerous ad networks, supply-side platforms, and ad exchanges through consistent creation of impactful advertisements that highlight their KPIs and deliver desired outcomes. It continually emphasizes operations management to ensure the generation of efficient and cost-effective advertising campaign results. It collaborates with clients to create campaigns that showcase maximum performance and manage related operations, including traffic verification, fraud detection, and quality assurance of the acquired database.

“We have developed an advertising platform with our proprietary technology, which expands and organically connects disparate solutions to maximize a client’s campaign creation efficiencies and deliver positive advertising effects,” says Eunhyun Lee, CEO of adforus.

The Korean internet-based IT infrastructure and mobile e-commerce market witnessed explosive growth since the pandemic.

A forward-looking firm, adforus foresaw this growth and significantly increased its marketing expenditure toward the development of e-commerce-driven ads that consistently produce effective results. Currently, it is one of the leading vendors of performance marketing solutions in the e-commerce arena.The company has also garnered 'baby unicorn' status from the South Korean Ministry of SMEs and startups.

We have developed an advertising platform with our proprietary technology, which expands and organically connects disparate solutions to maximize a client’s campaign creation efficiencies and deliver positive advertising effects.

Through its unmatched technology capabilities and operational competencies, adforus has powered numerous success stories. Recently, it worked with a home shopping company to increase their app installation-related return on ad spend (ROAS) while continuously campaigning with a set amount of daily advertising expenditure. In March 2020, the client’s ROAS stood at 2368 percent. Since the start of adforus’ advertising, they have continuously managed their campaign to produce KPI-driven results. Fast-forward nine months and the home shopping business witnessed their ROAS increase to 8918 percent. Similarly, adforus assisted an MMORPG game developer in revitalizing their application by helping them develop a character creation menu that users can engage with after installing the app. For this client, it optimized the method of activation and conducted a successful campaign that improved their character creation and revisit rates to 83 and 56 percent, respectively.

Successes like this perfectly exemplify why adforus has a comprehensive portfolio of long-standing clients, who were and continue to be satisfied with the results and efficiency improvements of their ad campaigns. It plans to continue searching for high-quality traffic to match high-efficiency ROAS and KPIs for its clients. Moving forward, adforus aims to remain a reliable partner that leads efficient campaigns and produces cost-effective results with its platform and seasoned team.