MarTech Outlook: Specials Magazine
While impactful, out-of-home (OOH) advertising has long faced several limitations that hinder its effectiveness in a rapidly evolving marketing landscape. Traditional OOH campaigns rely heavily on static billboards and signs, offering limited flexibility, minimal targeting options, and a lack of actionable analytics. The inability to measure performance or adapt strategies in real-time leaves advertisers operating in a blind spot, unable to optimize their campaigns based on audience engagement or reach. These challenges underscore the need for innovative digital solutions to address these gaps, bringing scalability, datadriven targeting, and actionable insights to the OOH ecosystem. By doing so, marketers could unify fragmented workflows, deliver consistent messaging, and achieve real-time campaign optimization, elevating OOH to higher precision and efficiency. AdQuick is reinventing OOH as a powerful and relevant medium by blending traditional formats with modern technology. The innovative company is merging the physical and digital worlds, creating a seamless, data-driven experience for advertisers eager to make their mark in the real world. By simplifying the traditionally complex process of OOH advertising, AdQuick makes it a relevant and essential part of the modern marketing toolkit. Founded by a team of marketers and engineers, AdQuick emerged from a deep understanding of the challenges inherent in OOH advertising, such as a tangle of phone calls, spreadsheets, and manual negotiations. Today, the company is building an ecosystem that transforms out-of-home advertising into a scalable, technology-first experience. Chris Gadek, the company’s CEO, explains, “We’re aggregating inventory from more than 1,600 media owners and eliminating the inefficiencies of traditional OOH campaigns. As a result, advertisers can plan, execute, and measure their campaigns through a single interface, saving time and resources while delivering better results.” Transforming the OOH Experience At the core of AdQuick’s offering is its Ad Management Tool, a comprehensive solution designed to bring all aspects of OOH advertising under one roof. This platform empowers advertisers to easily plan campaigns across multiple cities, media owners, and formats. Everything from audience targeting to creative placement and performance analytics is handled seamlessly, allowing brands to make OOH a key pillar of their marketing strategy.
Marketing Automation Platform
Simple is not easy.” This idea, reiterated by great minds throughout history, holds especially true in the world of MarTech. While numerous marketing tools tick all the functionality checkboxes, their feature density often comes at the cost of usability. As a result, companies are only able to use about 33 percent of their tech stack capabilities, according to research. This is the challenge Act-On’s world-class team of marketing and tech experts set out to tackle. Their answer? An omnichannel marketing automation platform designed with a singular mission — bridging technological features and ease of use. The eponymous solution combines cutting-edge technologies like AI and industry-leading integration capabilities to successfully democratize MarTech accessibility and free companies from the bottlenecks caused by complex platforms. “Our product helps marketers create and nurture first, middle and last-touch engagements with ease. It enables personalized campaigns that drive efficiency, align sales and marketing efforts, and deliver value at every stage of the customer journey,” says Jeff Day, chief marketing officer.
Digital Marketing
Crafting a digital marketing strategy for long-term success requires moving beyond outdated, generic tactics. Businesses can no longer rely on one-size-fits-all marketing strategies. A truly effective digital marketing plan must go beyond cookie-cutter approaches, integrating personalization, adaptability, and a long-term vision. Volume Nine, a Denver-based digital marketing agency, takes a different approach. Led by CEO Natalie Henley, the company is dedicated to crafting personalized strategies that drive long-term growth for clients, emphasizing relationships over rigid marketing packages. A Strategy-First Approach to Digital Marketing Most digital marketing agencies focus on executing specific tactics—such as SEO blog posts, social media ads, and technical audits—within pre-set frameworks. While this model may be efficient for the agency, it often falls short in addressing clients' real needs. Volume Nine flips this script by starting with the core business challenge each client faces and tailoring strategies to deliver meaningful outcomes. “We don’t believe in checking boxes,” says Henley. “Our goal is to provide solutions that actually move the needle for our clients. Whether it’s increasing high-quality leads or boosting cost-effective product sales, we design our approach around what success looks like for them.” This commitment has earned Volume Nine a reputation for being more than just a marketing service provider—it has become an extension of its clients' teams. The agency prioritizes long-term relationships, working closely with clients to continuously refine strategies and adapt to evolving market conditions. Real Results. Real Impact. Volume Nine’s results-driven methodology has led to remarkable success stories across industries. For TireSocks, a company that produces protective covers for tires and equipment, working with a previous digital marketing agency led to frustration due to unclear reporting and stagnant growth. Volume Nine stepped in, quickly understanding their niche audience and creating a tailored strategy. Within a short period, TireSocks saw tangible improvements in online visibility and lead generation. “Volume Nine understood us better in just a few meetings than our previous agency did in years,” says Kali Peterson, president of TireSocks. “The content and ideas they delivered were leagues ahead.” Another success story comes from Asheville Adventure, a startup specializing in outdoor experiences. Despite offering top-tier adventure trips, the company struggled with brand awareness. Volume Nine devised a comprehensive digital strategy, including SEO, content marketing, and social media enhancements. The result? Asheville Adventure became one of the fastest-growing startups in the region for two consecutive years, with sales volume increasing sixfold and a 50% boost in revenue at its climbing gym. For Charlie’s Soap, an all-natural laundry detergent brand based in North Carolina, the challenge was translating its strong brand identity into retail success. Volume Nine helped refine its online presence, improve search visibility, and execute targeted digital campaigns that led to increased sales. The partnership was so effective that the Charlie’s Soap team now sees Volume Nine as a trusted, long-term collaborator.
CXO INSIGHTS
The Most Essential Digital Marketing Strategies in Real Estate
Mark Hickman, Director of Digital Strategy, ONE Sotheby’s International Realty
Back to the Marketing Future
Peter Walter, VP of Digital Marketing, CRL (NYSE: CRL)
Harnessing Automation to Enhance Human Connection in Marketing
Anthony Mitchell, VP of Marketing ,Keystone Insurers Group
IN FOCUS
Unlocking the Power of Marketing Automation
The marketing automation landscape is continuously changing, driven by technical breakthroughs and a growing need for organizations to engage clients in tailored ways.
The New Age of OOH Advertising: Embracing Technology and Innovation
Out-of-home (OOH) advertising has evolved as a key element of marketing strategy. It has continually adapted to advancements in technology and shifts in consumer behavior.
EDITORIAL
Winning The Marketing Game
The Out-of-Home Advertising Platform of the Year stands as a testament to the enduring relevance and technological evolution of outdoor advertising. Despite the dominance of digital media, OOH advertising has adapted to the digital age, incorporating real-time data analytics, geotargeting, and programmatic buying to make campaigns more effective and measurable. The leading OOH advertising platform of the year has redefined the industry by offering brands dynamic ad placements, ensuring high-impact messaging in premium locations. Whether through digital billboards, transit advertising, or interactive street furniture, these platforms leverage AI-driven insights to deliver targeted campaigns that resonate with the right audience at the right time. By integrating audience data, brands can now maximize exposure while tracking engagement metrics that help refine strategies for even greater impact.
Complementing the power of OOH advertising is the role of Marketing Automation Platforms, which have revolutionized how businesses interact with their customers. The best marketing automation platform of the year has set itself apart by providing brands with seamless customer journey management, AI-powered predictive analytics, and omnichannel integration. These platforms allow businesses to automate repetitive tasks such as email marketing, lead nurturing, and customer segmentation, freeing up time for strategy and creativity. With deep personalization capabilities, marketing automation enables brands to deliver highly relevant content to customers based on behavioral triggers, thereby enhancing engagement and conversion rates.
The future of advertising lies in the seamless integration of traditional and digital channels. With consumer behavior constantly evolving, businesses must embrace a data-centric, omnichannel approach to stay relevant and effective. The synergy between a cutting-edge OOH advertising platform, a powerful marketing automation system, and an innovative digital marketing agency ensures that brands can navigate this dynamic landscape with confidence, creativity, and measurable success. As technology continues to reshape the marketing industry, the brands that leverage these three elements strategically will be the ones that thrive in the digital age.
