OCTOBER 2023MARTECHOUTLOOK.COM30Alex Tallman,Director of Retail Experience & Education,Fleet FeetThe Secret to Improving Your Customer Experience: Prioritizing the Front-Line Associate12COVER STORY08Ron Batisan,Vice President,UnionBankChanging the Game: Customer Experience as the New Soul of MarketingWHY SHIFTING YOUR CUSTOMERS TO YOUR APP IS LIKE REACHING AN OASIS
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