6October 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com October - 14 - 2021, volume 07 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comAs the social distancing fears induced by the pandemic brought in-person events to a screeching halt, virtual event management companies came to the rescue to facilitate online events for countless organizations. These virtual event management companies, with their leading-edge solutions, have become one of the most indispensable partners for organizations that are successfully conducting and executing virtual events for their clients.Therefore, to meet the demand for events that can offer a seamless experience in-person and online, many new event management solution providers are hitting the scene. There are several innovative event management platforms that combine event planning and project management, along with collaboration and scheduling tools--all into a single robust solution. It is designed to function using a centralized interface that can quickly initiate new events and assign key event tasks. Comprising smart event tools, these platforms are helping organizations ensure a seamless event hosting experience. They are fully loaded with intuitive tools to support event-related tasks, from advertising, ticketing, registration, payment to post-event activities. What's more, these platforms also offer event planning templates that allow event professionals to better control all the specific requirements for conducting the event. As a result, organizations note high guest turnout rates, time savings, and overall positive performance and revenues. Last but not least, there are numerous state-of-the-art `hybrid platforms' designed for virtual events with `sustainability at the heart of it. Apart from capturing a live event comprising live audiences and stream them online to recreate the same experience for remote attendees, the platforms are helping organizations massively reduce the carbon emission generated from a live event comprising air travel, ground transportation, and carbon footprints generated from venues as well.Hence, by providing an in-depth look at these innovative breakthroughs and how they are revamping the event management landscape, we hope this edition will help you build the partnership with the most notable event management solution providers to make the most of your meetings and events and create a more sustainable future as well. Let us know your thoughts!Reshaping Events Experiences by Blending Sustainability and InnovationAsher Blake
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