5October 2021TO SINK OR SWIM: NAVIGATING THE EVOLUTION OF MARKETING TECHNOLOGY AND LEARNING TO RIDE THE WAVEIdentifying Technological Requirements Prior to AI ImplementationMolly O'Loughlin Pajauskas, VP Marketing, Elkay ManufacturingKumar Srivastava, VP, Product and Strategy, Machine Learning, Artificial Intelligence, BNY Mellon304 Essential Strategies for Integrating Marketing TechnologiesKathy Leski, Global Head, Innovations & Product Management, Sgk20Key Ingredients for Personalized Marketing SuccessDarren Taylor, Senior Vice President, Marketing and Digital, FleetPride18Adding Dimensions to the Marketing Automation ParadigmJeanMarie Campbell, Head of Client Development, Baker McKenzie24How SEO helps the business for a better conversion and becoming key sources of quality leads.Pakamon Tulyapizitchai, Head of Digital Transformation, Ngern Tid Lor26Last wordCXO INSIGHTS2426PG - 16 - 2816IN FOCUS Pg 10 - 11SOLUTION PROVIDERS IN APAC - 2021EVENT MANAGEMENT
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