6December 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 01 - 2021, volume 07 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comWhile many businesses are finding it more reasonable to pull back on their marketing activities for the time being, owing to the present pandemic, companies should consider implementing more cost-effective tactics to enhance the value of their brand instead of doing away with it altogether. By using modular and cutting-edge customer experience management (CEM) systems, organizations can benefit by focusing on the aspects they need more support in, such as increased customer retention, improved customer lifetime value, and enhanced brand equity, among others. Such, CEM systems can be highly beneficial in reducing the overall marketing costs. That being said, standard premise-based CEM platforms can no longer keep up with the constant demand for change and improvement in customer experience strategies. Cloud-based CEM solutions, in this regard, is the answer, as they can enable multiple functions--as per needs basis--across channels to facilitate customer convenience. Besides, these solutions are also designed to unlock advanced functionality such as analytics and automation, all through OpEx-based commercial models.When all things are considered, there is no doubt that such modular CEM solutions are on the fast track of evolution. Standing at the cusp of emerging technologies, there is a wide range of solution providers that are offering the latest technologies best suited for the next generation of CEM needs. In this edition of MarTech Outlook, we bring you the story of some of the best-of-breed CEM providers that deliver outstanding outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best CEM partners according to your requirements. Let us know your thoughts!A Glimpse at the Future of CEM SolutionsAsher Blake
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