5December 2021MARTECH - CREATING REAL VALUE OR DOING TECH FOR TECH'S SAKE?Building a Texas-Sized Call Center Model For Our CustomersPhilip Chau, Director of Strategic Marketing, Great Eagle HoldingsElena Ford, Chief Customer Experience Officer, Ford Motor Company30Key Ingredients for Personalized Marketing SuccessDarren Taylor, Senior Vice President of Digital, FleetPride24Leveraging Technology to Improve Efficiency in the Hospitality IndustryGraham Perry, Managing Director, Australasia, BWH Hotel Group20Last wordCXO INSIGHTS2428IN FOCUS Pg 10 - 11CUSTOMEREXPERIENCE MANAGEMENTSOLUTION PROVIDERS IN APAC - 2021PG - 16 - 26
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