SEPTEMBER 2024MARTECHOUTLOOK.COM8THE MOST ESSENTIAL DIGITAL MARKETING STRATEGIES IN REAL ESTATE By Mark Hickman, Director of Digital Marketing, ONE Sotheby's International RealtyIn my role with the brokerage, I handle many high-level digital strategies and performance marketing campaigns on Google and Meta. I also optimize our website for SEO, work with an automated digital ad platform called `Boost' and help update our expansion efforts on Google Business and Apple Maps. These are just a few of my many tasks at ONE, and I am inspired by our leadership team and roster of associates every day.In thinking about today's competitive real estate market, digital marketing is crucial for real estate agents to stand out and connect with potential clients. I constantly get asked by agents how they can grow their business, attract buyers and sellers, and promote a listing.With more than 95 percent of home buyers and sellers going `online' to research properties and find agents, having a strong digital presence is essential.Here are a few key strategies that real estate agents must embrace to successfully market themselves digitally; note there are more, but having these is a must.BUILD A PROFESSIONAL WEBSITEA well-designed website is the foundation of your digital presence; IN MY OPINION
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