6September 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com September - 19, 2019, volume 05 - 08 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerJayajith AVisualizerJohn GothamRich Gonsalvesrich@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comSince the dawn of the internet age, the world has witnessed steady digital progress. Most of the organizations today have already undergone digital transformation to achieve business success and competitive edge. They are also utilizing the digital medium to promote and create brand awareness. However, out of all the methods of marketing like email, content, or account-based, mobile marketing is emerging out to be the most effective when it comes to sales conversion rate. The reason is quite simply being the accessibility and the huge number of mobile users. In fact, over 5.13 billion people are using mobile devices worldwide, according to GSMA real-time intelligence data. It indicates the impact factor that mobile marketing can have through various modes--SMS, MMS, social media and other applications. Today, mobile marketers could engage with their customers on a personal level. Event-based push notifications are already in use, where mobile apps deliver notification services based on individual specific events such as subscription renewal, bill payment, special birthday offer, and even shopping cart abandonment. Recommendations via push notifications are a secure method for brands to stay in touch with users without being invasive. Geotargeting, location-based marketing, is another way that allows marketers to bridge the gap between the physical and digital world by offering contextually relevant content. Based on the IP address location, geotargeting can be done to provide personalized content.In a nutshell, mobile is disrupting the way people engage with brands.Do let us know your thoughts.The Future of Mobile MarketingIssac George
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