6September 2017CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.SEPTEMBER - 15 - 2017Mailing AddressValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 September - 15 - 2017, volume 03 - 05 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Frank Noel Judy Christin Sandeepa MajumdarAva Garcia Joshua ParkerKyle SummersSarah FernandesVisualizerAR RamjithMARKETING AUTOMATION SPECIALBrian Thomasbrian@marketingtechoutlook.comT: 510-556-2280 *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comDistilling the art and science of marketing is more than a deeper thought in the fast-paced world of digital marketing. Hinged on effective time management, the first mover advantage is paramount for faster lead conversions. Marketing automation wins hands down with its capability to ease out the repetitive tasks, making businesses more efficient, and generating twice as many leads at a blistering pace. The automation solutions accelerate a marketer's potential to connect and resonate with their target audience and anchor effective communication with the right content.With the plethora of automated marketing solutions available, innovative strategies are required to garner maximum benefits. Effective content marketing strategies and account based marketing are ushering in a huge change in marketing automation. Likewise, seamless cross-platform integration with CRM, lead management systems, and a host of other marketing systems facilitate concerted action to deliver a substantial advantage. An array of smart automation tools facilitate an integrated marketing approach that helps deliver the right message to the right person at the most appropriate time, increasing lead conversion rates and streamlining marketing efforts. Today, artificial intelligence is reinforcing the art of marketing with the science of data analysis roping in more efficiency and productivity. Bestowed with smart decision making, AI engine that powers modern marketing automation platforms has the ability to create personalization at scale. Leveraging real-time data, AI in tandem with machine learning imparts a predictive edge to decision making, fueling the capability of systems that learn and grow. Machine learning's predictions can also help marketers to target customers in a certain demographic who are more likely to purchase and send a customized offer that can clinch the deal. With marketing automation being the preamble to customer experience, the evolution continues in terms of features, functionalities, and integrations. Like with any solution, the human factor plays a critical role in the effective implementation and crafting the right strategies that will elicit brilliant customer experience and tangible results.Let us know your thoughts.Accelerating the Marketing Game Plan
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