6September 2017CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.SEPTEMBER - 1 - 2017Mailing AddressValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 September - 1 - 2017, volume 03 - 05 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Eileen Singh Joshua Parker Raj KumarAva Garcia Frank NoelKyle SummersSarah FernandesVisualizerStephen ThomasCRM SPECIALXavierxavier@marketingtechoutlook.comT: 510 556 2641*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comArtificial intelligence (AI) is all the buzz today. With the data from customer relationship management (CRM) systems skyrocketing, marketing executives find it nearly impossible to quickly and effectively make strategic decisions. It now comes down to AI and machine learning to do the heavy lifting. Be it customer service or personal assistance, AI's potential to make an impact is huge. Imagine AI-driven CRM tools capable of recommending products to customers based on broad and complex parameters in real time. This presents an invaluable opportunity for marketers to make an impact on their bottom lines. Similarly, AI can also help businesses determine how to best spend their marketing budget by performing intelligent analysis, far efficiently than any human counterpart can perform. Automation is another vital element that complements AI and machine learning in taking marketing strategies to the next level. Driven by user demands and shifting demographic trends, automation is slowly becoming a significant part of everyone's life. Automated sales and customers service which was primarily seen only in the e-commerce and B2C space is now being preferred in the B2B arena as well. As the shopper demographics continue to change and people increasingly prefer to deal with support agents through text and chat rather than the phone, activities like straightforward email follow-ups and product announcements are soon expected to join the automation bandwagon. With automation becoming crucial for businesses--from simple product inquiries to dealing with every aspect of the sales cycle--CRM is entering the next stage of evolution.As CRM systems, driven by automation and AI, free managers of mundane tasks and enable them to focus more on creative and important sales activities, the value of an experienced third party solution provider in catalyzing this transition becomes apparent. At this junction, Marketing Tech Outlook presents its CRM edition featuring insights from industry thought leaders and solutions from innovative technology providers. We hope this edition is helpful in preparing you for the challenges of tomorrow.Let us know your thoughts.AI and Automation
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