6 October 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com October - 03, 2019, volume 05 - 09 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerScott JuasyVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comIn today's world, organizations need to streamline their marketing strategies to deliver a unique brand experience to customers. Emerging technologies like big data, artificial intelligence (AI), blockchain, customer data platforms (CDPs), conversational marketing, and multi-touch attribution are bolstering the marketing efforts of modern companies. Armed with big data insights, marketers can greatly boost their campaign performance and ROI by building a clear picture of their target audience. On the other hand, AI transforms various marketing functions through automated content tagging and real-time personalization. Besides, blockchain aids marketers in developing new ways to interact with customers to enhance their shopping experiences. It also facilitates them in gathering more accurate data about each customer.In addition, CDPs assist marketers in collecting data on anonymous visitors and analyzing customer behavior. CDPs can track both online and offline customer data and remove the redundant data. Other latest marketing technologies, such as conversational bots further help businesses easily meet customer requirements. Moreover, search technologies and social media make it easy to share, compare, and rate customer experiences in real-time. Multi-touch attribution has become important for marketers as it provides a more granular, person-level visibility into the success of marketing across various touchpoints along the buyer's journey. To assist modern organizations in taking advantage of the emerging marketing technologies, this edition of Marketing Tech Outlook features a list of leading startups along with insightful articles from thought leaders in the marketing technology arena. Let us know your thoughts.Marketing with Customer Experience at the CoreIssac George
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