6NOVEMBER 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com NOVEMBER - 22 - 2021, volume 07 - 16 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Catalina JosephRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.comThe adoption of sales automation solutions is spreading like wildfire throughout the world, and the recent pandemic has undoubtedly heightened the importance of this innovation tenfold. Recently, a study has revealed that sales automation solutions help organizations cut down their sales cycle span by 18 percent and increase deal-closing by 30 percent. Furthermore, businesses observed a significant boost in their sales pipeline up to 10 percent after leveraging sales automation tools.Sales automation tools play a significant role in providing a healthy bottom line to companies. It helps them improve their sales campaigns, track workforce performance and customer journey, scale content and communications, and generate real-time data and insights to turn leads into customers effectively.Companies need to automate their sales operations to run them efficiently and generate more revenue. But it doesn't mean that they need to integrate different tools into their system blindly. To successfully implement sales automation, businesses must map out and understand their sales requirements and then identify the particular areas they would like to witness improvement in. After determining the specific areas, it is alright to consider and implement the right-fit tools. With the best tools in the market, sales representatives will need to stress less on data entry and focus more on showing their talent in deal-closing and generating revenue for their organizations.Implementing a robust suite of sales automation solutions comes with unmatched perks. It helps organizations with advanced deal management, faster lead scoring and prioritizing, smart lead assignment distribution, automated lead nurturing, data-based sales forecasting, faster proposal, and accelerated response times, to name a few. In this edition, we aim to provide readers insights from industry leaders and top-level decision-makers to help them have a detailed understanding of the advancement of the sales automation arena and the latest developments happening in this field.Let us know your thoughts!Sales automation: Empowering End-To-End Sales ProcessVictor Cruz
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