19NOVEMBER 2021buying experience. "We act as a bridge between consumers, sales personnel, and marketing teams, supporting them all with their respective needs with our integrated platform and smart engagement software," states Baumgardner.Owing to such unmatched capabilities, Velaro has ignited several success stories since its inception in 2000. In one instance, the company helped an industrial goods manufacturer improve their ability to identify and follow-up leads. Initially, due to the lack of a dedicated system for record-keeping, the customer was struggling to maintain consistency and accuracy across their wide geographical footprint. Enter Velaro. With the company's engagement, automation, and data management tools, the manufacturing giant seamlessly consolidated their previously siloed data and leveraged the comprehensive feature set of Velaro's platform to deliver better value to prospective and existing customers.With respect to its current development offerings, Velaro's upcoming contact center solution is designed to collect voice engagement data from telephonic sales interactions and assess associated engagement behavior through a website click listener. With this, sales personnel identify potentially successful leads using their corresponding voice and activity history and utilize all the engagement behavior insights to enhance the impact and efficiencies of future processes. "This solution is built to help sales departments eliminate the need for manual processes by digitalizing the entire lifecycle journey of a lead within one user-friendly system," explains Baumgardner. Concurrently, the company's messaging solution will allow clients to offer direct messaging through leading channels such as Facebook, WhatsApp, Twitter, and SMS texts to their consumers. The company is also developing an automated version of its `Lead Builder,' which will automatically identify and collect critical user interactions to significantly enhance the rate and accuracy of lead record generation. Lastly, to help its clients equip themselves with best-in-breed sales processes and a better understanding of Velaro's ever-evolving portfolio, Velaro is building a growing knowledge base of insightful articles and intelligent engagement strategies. Looking ahead, Velaro plans to merge its existing live chat into the upcoming messaging solution to offer all its clients a seamless, one-stop-shop where they can handle their pre, during, and post-lead generation activities. MTWe collect data from all sales channels and feed the insights directly into CRM and marketing systems to allow agents to better nurture their leads, eliminate cumbersome manual validation, and drive impactful changes in marketing campaigns
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