8NOVEMBER 2021Some of the most successful companies over the past decade are in the technology or digital sector. The global pandemic, despite causing havoc to every aspect of our life, has accelerated this trend, bringing even the staunchest technophobes online. It's hard to believe all those people will forget the convenience of ecommerce and go back to the status quo now lockdown restrictions across the globe are easing. So the opportunity is huge­and it's here to stay­for startups in the digital space, particularly companies in the MarTech sector, in many ways the engine that powers the digital revolution.But despite this unusually propitious backdrop, getting a company off the ground is no easy feat. Even when the stars are aligned, you have the right idea at the right time­and the right people to execute it­there is still the challenge of getting sufficient funds. Indeed, inability to secure funds is regularly cited amongst the main reasons why startups fail. The good news is that the UK has one the best support ecosystem for startups in the world. One crucial part of that ecosystem is the government's Venture Capital Schemes, in particular the Enterprise Investment Scheme, EIS in short.By Alex Davies, Chief Executive and Founder, Wealth ClubIN MY OPINIONENHANCING INVESTMENT OPPORTUNITIES FOR MARTECHS
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