8NOVEMBER 20215 B2B MARKETING AUTOMATION TIPSFor both large and small companies, getting leads and converting them into prospects is vital for growth. Traditional marketing strategies rely on either broad, sweeping distribution or the painstaking job of identifying and categorizing a specific audience. This is not only inefficient but also, often does not generate the volume of leads that can sustain growth. Instead, by switching to a digital and automated approach, you are able to better serve your clients, and potential clients, by sending targeted content based on user behavior, interests and immediate needs.What is Marketing Automation and How Can it Drive Growth?Marketing automation is essentially a group of tools that help to streamline and bolster your advertising campaign via the use of customer analytics, information supply, and dedicated triggering mechanisms. With a platform like HubSpot, you can get all of these tools in one user-friendly configuration. That having been said, marketing automation is less about a few intricate software solutions than it is about the human element. The trick to advertising is creating engaging articles. Your marketing automation process helps match that content with the exact individuals on your list that will benefit from the content the most.Marketing automation is a staple today, as more organizations of all sizes integrate this technology and make it a pillar of modern advertising. However, for B2B marketers specifically, how do you configure marketing automation to continuously add more leads to your opportunity pipeline?Continue reading to check out my favorite tips and tricks to optimize your marketing automation process so that it fuels the growth of your business.Top 5 B2B Marketing Automation Tips & TricksSet KPIsThere are many different goals and objectives your company may be looking to achieve through marketing automation. Some of the most common are:· Increasing brand awareness· Greater number of leads· Improved customer loyalty· Efficient and effective marketing campaigns· Improved internal processes But no matter your goal, it is key to identify key performance indicators. These will allow you to determine if your efforts are having an impact. I recommend reviewing the results on a monthly basis and determining if the list of KPI's are the correct measurements for your business or industry on a quarterly basis. Keep Emails within a Workflow and Refrain from One-offsEven though your automated advertising may have begun with an email, your customers have also likely interacted with By Josh Astete, Vice President of Digital Marketing, MicroDIN MY OPINION
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