6NOVEMBER 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com November - 5 - 2021, volume 07 - 16 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Most digital marketing initiatives lay great emphasis on enhancing the user experience (UX), delving specifically on aspects such as micro-moments and highly-targeted advertising. Concurrently, marketing campaigns are being continuously refined through the use of AI. Chatbots are another essential aspect of the present digital marketing arena. This AI-driven technology uses instant messaging to chat in real-time, day or night, with customers or site visitors. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.The next level of innovation in marketing aims to automate the data-driving decision processes instead of mere reporting of data. In doing so, companies can leverage machine learning and provide the solution with services from IBM's Analytics, Google Prediction API, Microsoft's Azure, and Amazon Machine Learning. Evidently, these capabilities have boosted investments in analytics software platforms coupled with sophisticated dashboards that can understand business objectives and perform standard analytics reporting. While cloud-based, mobile and smart tools are gaining traction, companies are also deploying social media tools for measuring the performance of their social media initiatives.In short, organizations that are more successful with their marketing view the initiatives through the customers' eyes. In this scenario, there are scores of innovative solution providers who can help organizations succeed in their marketing endeavours. This edition of MarTech Outlook brings the spotlight on the leading companies in this landscape.Let us know your thoughts.A Lifeline in the Current Digital Marketing EraAsher Blake
< Page 5 | Page 7 >