6NOVEMBER 2020Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comAdvances in technology have always had an impact on market research. Think back to the evolution from paper surveys to online surveys and the impact of social media. We are now in an era of "data everywhere." There are numerous means (via technology) to capture data on who our customers are, what are their likes and dislikes, and how they feel about things. We are at a nexus where market research is transforming from purely a data collection method to one that empowers us to provide decision makers with insights on multiple levels. Today, there are online connected devices that can send survey responses in real-time while offline devices store data and transmit responses when re-connected to the internet via wifi or mobile data connection. It is, in fact, the fastest way to aggregate data, perform analytics, and report results after collecting the data. Twitter, Facebook, LinkedIn, and Google+ have also expanded the landscape in which market research is conducted. Social media is creating an environment that yields unfiltered feedback. Market researchers can take advantage of the advanced capabilities inherent in social media to enhance the knowledge obtained about their target market.Besides, market research has always been an industry driven by data. Researchers collect certain data, analyze it after its preparation, and then deal with its interpretation. Currently, however, we find large amounts of data, and only the latest developments in the field of AI will allow the creation of intelligent data from large datasets. Big data and AI will offer a wealth of new instruments for market research and survey. At this moment, the sky's the limit of what will come. Eventually, it's all about getting to know customers better. It won't be long before real-life bots and Chatbots will be used to collect data from the user in an interactive and friendly way by capturing their emotions at the same time.In this edition of MarTech Outlook, we bring you the story of some of the most successful survey software solution providers that are leveraging innovative technologies to facilitate the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the partner that best fits your business requirements.Let us know your thoughts!The New Norm for Conducting and Managing SurveysCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com November - 30 - 2020, volume 06 - 16 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffRonald Donovan
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