6November 2020Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com November - 15 - 2020, volume 06 - 15 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comToday, as mobile devices have become the shortest and most impactful path to reach customers, brands across market sectors are choosing mobile-first marketing endeavors over other media. Consequently, the current mobile marketing arena is a highly competitive ecosystem where companies continually strive to develop newer and more memorable ways to engage with their customers. From a technical standpoint, what the emerging mobile marketing solution vendors have achieved is nothing short of a `fiction-to-reality' scenario where a user receives hyper-personalized ads that are based on their online preferences and behavioral patterns. For the future of mobile marketing, experts predict the rise of AI-powered mobile marketing tools that will automate mundane analytics tasks and enhance the effectiveness and engagement of marketing campaigns. The marketing space will also see the emergence of newer and more stringent transparency and data security regulations, thereby driving the creation of a transparent and highly effective marketing arena where brands battle to win and monetize consumer data.In this edition, MarTech Outlook explores a plethora of solution providers, changing trends, requirements, and a glimpse into how the future of mobile marketing would turn out to be. We hope the valuable insights from industry thought-leaders and innovative solutions from leading as well as emerging companies featured in this edition will help you in making informed decisions in your marketing endeavors.Let us know your thoughts.Demystifying the Delivery of Impactful AdvertisingAsher Blake
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