6NOVEMBER 2020Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comOver the last decade, data and technology have come to the fore in the world of marketing and proven to be a game-changer. And the most significant and paradigm-shifting combination of these two critical facets is marketing automation. From a time when marketing companies had to print an enormous amount of paper-based pamphlets to gain mediocre reception to the present where marketers can send automated welcome emails and auto-respond to their customers, automation has played a critical role.Today, as AI and machine learning gain more extensive use, marketing automation is getting more sophisticated and impressive, marketing automation has made real-time, multi-channel, and personalized messaging possible. Simultaneously, the advancements and development in machine learning applications are improving chatbot features and improving the overall user experience. However, as robust marketing automation platforms can only deliver their comprehensive benefits when set up and optimized by experts, the marketing space is also experiencing a surge in exciting new implementation and consultation service offerings.In the future, marketing automation is poised to create an environment where systems can anticipate the questions customers might have and help brands and marketers answer them before they are asked. The most significant impact of marketing automation will come in, enabling marketing firms to penetrate previously unknown customer segments and expand their overall organization. Above all, marketing automation is set to help brands create more personalized customer journeys and make timely changes based on the changes in a user's preferences. This edition brings you some of the most prominent organizations that specialize in the marketing automation landscape and have excelled with their services and will be significant drivers of the aforementioned trends to the mainstream.Let us know your thoughts.Boosting Marketing Efficiency with IntelligenceCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com NOVEMBER - 06 - 2020, volume 06 - 14 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffRonald Donovan
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