6November 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com November - 22, 2019, volume 05 - 12 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerJohn GothamVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comToday, the marketing domain is at a point where change is occurring faster and more dramatically than ever before. Being the brain behind marketing operations, CMOs should consider SEO as the backbone of their business. Ranking higher on search engines takes effort and time, and it gets even more challenging with the ever-changing technology trends. Instead of focusing on link counts and keyword density, SEO strategists now have to concentrate on things like AI (artificial intelligence), NLP (natural language processing), big data querying, and intelligent server-to-browser interactions to get the best page load speed possible. Mobile and voice searches were not even on the radar when Google and Yahoo began ranking pages. But now mobile users account for over half of all web traffic, meaning if you are not optimizing for mobile experiences, you are already behind.As content takes center stage in the online marketing, enterprises are optimizing content to both elevate its relevance to specific keywords and remove impediments to the indexing activities of search engines. SEO professionals are getting better at understanding these trends and changes at scale with automation as well. By working with engineering, data science, and other departments, SEO departments can leverage products to customize monitoring, reporting, analysis, and other tasks to free up time for strategy. These automatable tasks can be huge "time waste" for SEOs, especially for enterprise brands with a lot of traffic and pages. Anything we can do in order to speed up those processes can be precious.Google is continuously tweaking how it tracks, ranks, and analyzes content. SEOs need to consistently reevaluate their strategy and pivot to make sure they are in line with what Google is now focusing on to rank. With the advancement in technology and the changing user behavior, CMOs will experience major SEO updates and trends that will rule the years ahead. It's more than worthy of investing in research and trend spotting. In this special edition on SEO tech, we introduce to you Infront Webworks, a trusted Google partner and award-winning digital marketing and web development agency that has pioneered new ways to attract online customers and build powerful tools to grow business.Lets us know your thoughts.The Changing Times in SEO IndustryIssac George
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