MAY -2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com MAY - 02 - 2022, volume 08 - 07 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com In 2022, marketers may well feel like short-order cooks slammed with customer orders. Except in the case of marketers, the orders will be customer needs spread across a variety of domains. A confluence of various tech and environment trends -- privacy, elimination of cookies, changing customer journeys and uncertainty around long-time measurement standards -- will only add to the frenzy. Analytics planning, which has long been based on customers sitting in front of a browser, will grow complicated as a result. Measurement planning must evolve in step with the evolving customer journey.With an objective to evolve interminably, business organizations and companies deem marketing analytics as to the crucial slices in the realm of marketing as they are the primary drivers of successful markets. Marketing analytics promise to deliver more bottom-line impact. Especially, in times of uncertainty, which tends to inflict adversities on markets, market analytics assist to assess and evaluate the appropriate statuses of markets in order to pave ways for better planning and loss compensation.Action reciprocations in real-time is a soaring trend, induced by Covid. Business organizations and companies strive to revert back with solutions to customer queries in real-time. Organizations run low-latency customer data platforms to let marketers know about the current position and the success of their marketing campaigns and strategies.In a modern world driven by technology, a marketer performs more than just marketing. The paradigm shift demands marketers to possess analytical skills as well. The spotlight is always on the specialists who mix analytical and marketing skills in a balanced manner. The dramatic shift from in-person to work from home has made inbound marketing more prominent with its proven effectiveness. Inbound marketing has emerged to be instrumental in increasing brand awareness and trust-building through refocusing strategies that drive traffic to a website.Let us know your thoughts.The Importance of Marketing Analytics in the New NormalAsher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOs#1RANKEDLOYALTYPLATFORMIt's more than just points!Partner with the most trustedloyalty platformzinrelo.com | info@zinrelo.com | +1 650 701 7759Zinrelo DifferentiatorsVisit us at IRCE 2022 | Scan the QR Code to book a meeting!May 11-12, 2022 | McCormick Place, Chicago Attract, engage & retain your most loyal customers with a multi-dimensional rewards program.Repeat SalesRevenue PerCustomerProfitability+50%+80%2.4XData AnalyticsLeverage data to create aprecisely optimized loyaltyprogram for your business. Technology Platform A robust, scalable & secureplatform with the necessary features & functionalities. Strategic ConsultationsStrategies & recommendations that add value to your loyalty program.
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