19May 2021degree of versatility in protecting against all forms of click fraud, including search, display, shopping, and video ads. PPC Protect's leading technology can help monitor ads, analyze each click, and use the information from millions of clicks to identify whether it is legitimate or not. What truly differentiates the company is the simplicity with which its platform can be integrated with Google Ads. Clients can quickly enter the Integration section of their dashboards, copy/paste a specific tracking template, and get up and running within a few minutes. Initially, the company conducts a 14-day Traffic Audit to monitor the clicks to their customers' ads. Leveraging its ML and AI capabilities, the company classifies the clicks as either valid, invalid, or suspicious, along with the information regarding the approximate ad spend and amount saved. If any click is deemed illegitimate, the platform immediately blacklists that particular user and ranks the click in its Click Threat Level detection that records all IPs that are most likely to commit fraud. With a stronghold in preventing invalid ad clicks, PPC Protect aims to use the information about invalid behavior to help optimize digital marketing campaigns by ensuring all activities downstream from the first click are clean and optimal. "As a company, we're not just about click fraud prevention. We're using our intelligence around illegitimate traffic to make digital campaigns more effective, and the advertising platform more transparent," concludes Rawlinson. MTAs a company, we're not just about click fraud prevention. We're using our intelligence around illegitimate traffic to make digital campaigns more effective, and the advertising platform more transparent
< Page 9 | Page 11 >