6May 2020Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@marketingtechoutlook.comsales@marketingtechoutlook.commarketing@marketingtechoutlook.com May - 18 - 2020, volume 06 - 05 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comIn the marketing sector, customer experience (CX) is taking center stage, with executives looking for innovative ways to improve engagement and increase revenue. Before building marketing strategies, it is vital to understand the target audience group. However, analyzing the mind of the customer requires troves of information, including their living standards and trends. Although many organizations have successfully integrated robust data collection and storage systems, they still face a challenge when it comes to consolidating the information from multiple silos. As the data is stored in separate systems, it is often difficult to procure it when making CX strategies. This indicates that we are still in the early stages of customer data analytics. Most of the tools and technologies leveraged today lack sufficient coordination capabilities to make effective customer-data-driven decisions and campaigns.To overcome this, there is a drive toward the development of powerful customer data platforms (CDP) designed to bring all the customer data into one single space. The synchronized and well-integrated view of the consumer delivered by this robust technology is leading to widespread adoption across the industry. CDP solutions not only link the customer data to marketing and sales initiatives but also facilitate unified and real-time access to the information. Furthermore, CDPs are paving the way for greater personalization and better customer engagement. In this edition of Marketing Tech Outlook, we bring you the story of some of the most successful CDP solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best CDP solutions providers according to your requirements.Let us know your thoughts!Data-Driven Customer ExperienceAsher Blake
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