6May 2018CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAY - 2018Contact UsPhone:510-838-0854Fax:510-894-8405 Emaileditor@marketingtechoutlook.comsales@marketingtechoutlook.commarketing@marketingtechoutlook.com May - 2018, volume 04 - 02 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerJustin SmithShirley FaithTejaswi KRVisualizerGokul K GCUSTOMER DATA PLATFORM SPECIAL Alison Samuelsalison@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comEnterprises gather more data on their customers and prospects today than ever before. With the onset of numerous channels and touchpoints in marketing, omnichannel customer engagement has become the mantra for marketers. Customer data platforms (CDPs) have been a new dynamic in the market, aggregating data from numerous sources such as websites, social media, mobile apps and so forth, to provide a comprehensive and holistic view of the customer. Serving as a "single source of truth," CDPs support customization and configurability to unify the profile data of each customer from multiple systems by consolidating digital and non-digital customer interactions. First-party intelligence to provide insights into the preferences of prospects and customers is a vital component. A successful marketing strategy requires CDPs to ensure high data quality through data cleansing and de-duplication. Also, the customer profile data stored within a CDP needs periodic or even real-time updates for marketers to have insights on the latest marketing trends that may appeal to the prospects and customers. Furthermore, in order to seamlessly fit into the specific marketing workflows adopted by companies, a robust integration between the CDP and other business tools becomes imperative. With numerous companies offering the best-in-class CDP solutions, the CDP market value is likely to touch $1 billion by 2019. To provide a deeper understanding of the developments taking place in the CDP arena, Marketing Tech Outlook is highlighting the path-breaking achievements made by some of the promising companies in this edition. The magazine also includes contributory articles of thought-proving nature from the industry experts, which are bound to resonate with decision-makers. Do let us know your thoughts on this edition.The Quintessence of Marketing
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