6March 2022Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com March - 14 - 2022, volume 08 - 02 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comThe future of multichannel is heavily influenced by emerging technology and evolving customer experience. These factors work together to form a virtuous cycle in which consumer expectations necessitate the development of new technology leading to even more evolved expectations.Transforming from a campaign-based approach to a more customer-centric one spans the considerations needed to efficiently manage all aspects of the Connected Journey. Multi-channel marketing is a time-tested craft, with roots in digital, direct, and relationship marketing. Marketers should start with best practices and benchmarks, doing what we know works to drive customer behavior. As a result, marketers are now able to reach consumers at the time and place that optimizes relevant engagements for them.Today's online consumers are dominated by millennials and Gen Z. These two audience segments expect a high quality and speed of customer experience. They will often hop between apps and websites and interact with the same brand through two or more channels. For example, one will start their browsing via email, continue it on social media, and then eventually land on a brand's website. So, if your branding across platforms is inconsistent, you may be losing customers without even knowing.Whether you're online-only or a tried-and-true brick and mortar, the average consumer will want to engage with your brand in multiple ways, digitally and in person, across all of the platforms that matter to them. Omnichannel marketing isn't the future -- it's already here. Integration with other organizational plans is critical to connect them all into one, strategic, multi-channel approach to inbound marketing. Integrated with a multichannel marketing plan may be a marketing plan, a digital marketing plan, and a campaign plan, for example. They inform the multichannel marketing plan and vice-versa.Effective integration and compilation will result in a long-term integrated communications plan for utilizing all of your marketing activities together, to hit lead and sales targets.Let us know your thoughts.The Rising Impact of Omnichannel MarketingVictor Cruz
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