19March 2022We create impactful marketing campaigns to engage a difficult-to-reach audience -- doctors -- through a very cost-efficient methodmultiple devices and channels, including display, mobile, contextual, social, search, and more.Once a client shares the NPI target list, Adfire Health will custom create and append a list with emails, cookies, and unique identifiers on a user. The media can then be delivered via a majority of media outlets. "Our targeting is easily adaptable across all devices, scalable, cost-efficient, and results in better ROIs," says Lilia.For those advertisers that require more context around their ads, Adfire Health can layer contextual targeting on top of any audience target list. This is done by placing ads based on pre-defined keywords and the content of a webpage, enabling marketers to reach doctors when they're consuming relevant content. For example, a pharma brand promoting a new rheumatology drug may target keywords that rheumatology professionals would search for online -- think "disease-modifying antirheumatic drugs (DMARDs)."For advertisers that prefer to use location-based messages, Adfire Health can also geofence the target MDs through location-based data, down to each location's latitude/longitude coordinates. This means you can reach HCPs at hospitals, offices, pharmacies, or even conferences. Additionally, the company utilizes predictive modeling to target HCPs by title, prescribing behaviors, years of experience, commercial address, or a client-provided list. This capability helps clients analyze the ad clicks, reduce the size of the target audience accordingly, and only display ads to the HCPs in their targeted subgroup, preventing wasted spend.A major focus area for Adfire Health is engagement and education. By partnering with award-winning medical industry writers, the company helps clients drive audiences to educational landing pages and long-form medical articles. The content increases time spent on site and encourages MDs to have more favorable attitudes toward a specific brand. Adfire Health also offers NPI-reporting capabilities to clients, with reports provided to clients daily, weekly, and monthly. The reports can be fed into clients' CRM, which helps the sales team close potential leads. This closed-loop reporting also helps determine which users were converted to potential customers via specific marketing channels."We create impactful marketing campaigns to engage a difficult-to-reach audience -- doctors -- through a very cost-efficient method. Our digital endeavors are much more economical than having 800 reps calling doctors. Ultimately, programmatic media delivers value for the healthcare advertiser," adds Lilia.Adfire Health has uniquely positioned itself to improve scale and efficiency for HCP marketers. In addition to developing cross-channel communications solutions for clients, the company will be expanding its creative agency services to include brand management and ad creation.
< Page 9 | Page 11 >